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Nurse - https://www.nurse.com/   

About the Site 

  • Nurse.com provides CE courses required for Nurses to renew their licenses and professional development courses. Nurse also offers a job board, a very active blog as a resource, and sells advertising products to healthcare or higher education companies interested in reaching our nursing audience. Nurse app and podcast are new this year. 

  • Nurse Recruitment team - Works on selling our advertising product to interested companies (https://mediakit.nurse.com ) 

  • Digital Advertising team (ad ops) - work on fulfilling the advertising products we sell (email, Facebook/adroll ads to our audience, banners on Nurse.com 

 

Background 

 

CMS  

*make sure you are connected to the VPN if you are having trouble logging into CMS 

 

Main Value Prop 

  • Market leader (time and recognition in space) - over 1mm Nurses use the site. 

  • Jointly accredited by ANCC, ACCME. 

  • More than just a CE provider, a complete resource for all their nursing professional needs - improve patient outcomes, meet state and/or specialty certification license requirements, career advancement, jobs, blog, employer resources, podcast, app 

 

Main Products 

  • Unlimited CE Subscription (UCE) - $49.95 for unlimited courses under 1.5 contact hours 

  • Advanced Pharmacology  

  • Focused CE - this is going away soon, and will be focusing on self-paced cert reviews. 

  • Certification reviews  

  • Renewal CE packages – for each state. Most require no test.  

  • Free CE  

 

Competitors 

 

Current Challenges 

  • Site technical issues 

  • Multiple CMSs 

  • Mobile experience is not optimized 

  • Conversion rate 

  • High price point 

  • PPC has issues hitting ROAS due to lower price point competitors 

 

WCEI - https://www.wcei.net/ 

About the Site 

  • Wound care continuing education for nurses, PTs, OTs 

 

Background 

  • https://www.woundcare.com/ was an initiative in 2021 for WOCN certification, but due to accreditation reasons, that did not work out, so now this site is directing traffic to main wcei website 

 

Main Value Prop 

  • Offers both online and onsite in person courses 

  • Provides blog resources to nurses 

  • Yearly National events: Wild on Wounds, Wipeout Wounds 

 

Main Products 

 

CMS 

 

Competitors 

 

Current Challenges 

  • Unable to do a lot of SEO tasks on our own and often have to reach out to Silvertech team for assistance. 

  • High price point compared to competitors 

 

 

 Relias Academy - https://reliasacademy.com/rls/store/   

 

Background 

  • Easy CEU was shut down in Q3 2019 and rolled into Relias Academy and Care and Compliance. 

  • Care and Compliance migrated to RA in Feb 2020 for the online courses. Physical products (they sell dvds and books) migrated Q2 2020 

  • CCG became Relias Academy Assisted Living (RAAL) and this is in the process of being removed and redirected to main Admin page 

 

About the Site 

  • Relias Academy provides access to our catalog of over 1,500 courses tailored specifically for the senior care, health and human services, corrections and law enforcement, and intellectual and developmental disabilities industries. Audience includes nurses, OT, PT, ABAs, etc.  

 

Main Value Prop 

  • Online BACB Approved Courses 

  • NAB Approved Courses 

  • Convenient, Affordable Courses 

  • Complete Courses On Your Time 

  • Trusted by 7,000+ Companies 

 

Main Products 

  • RBT 

  • Academy All Access 

  • Introduction to Fetal Heart Monitoring 

  • BCBA CEU 

  • 12 Hour Texas HCSSA Package for Administrators 

 

CMS 

Current Challenges 

  • URL structure includes long chain of letters and numbers  

  • Technical SEO debt 

  • CMS is difficult to use and we often have to request assistance from engineering to update metadata or on page content. Not a top priority for engineering, so waiting on many small changes to get implemented. 

  • Very few organized profession pages  

  • Intense course menu, which is a list of professions 

FreeCME - https://www.freecme.com/   

 

About the Site 

  • Main goal of site  

  • Brand Awareness/Traffic and Course Completions 

  • Free articles for physicians and nurses sponsored by companies 

 

Main Value Prop 

  • 100+ activities/articles available at any time 

  • Covering 30+ medical specialties 

  • Free  

 

Main Products 

  • No main product, just current and free articles that also provide CME 

 

CMS  

 

Current Challenges 

  • Recently moved to Craft CMS 

  • Courses were previously on http://learning.freecme.com and we didn't have GA data for those pages until post migration February 2023 

  • Audit of site to fix errors from migration 

  • Website Tracking was not available until Oct 2019 

 

Relias Media - https://www.reliasmedia.com/   

About the Site 

  • Main goal of site 

  • Relias Media (formerly AHC Media) provides medical publications that offer CME credits to Physicians and Nurses. Publications cover Emergency Medicine, Hospital Administrations, and Clinicians (doctors who directly treat patients) 

 

Main Value Prop 

  • Relias Media has assembled nationally recognized editorial boards of medical experts who review more than 200 leading academic and medical journals monthly to identify the most relevant studies affecting clinical practice.  

  • Articles are written by clinicians who are leaders in their specialty areas.  

  • Publications offer unbiased content and do not receive commercial/industry support 

  • 40 years of medical publishing for CE 

Main Products 

  • Emergency Medicine Reports 

  • Neurology/Stroke publications 

  • All Access Membership - able to access all publications for one annual fee 

 

CMS  

 

KPIs 

  • Revenue 

  • Keyword rankings 

  • Sessions 

 

Current Challenges 

  • no SEO considerations taken during the Craft migration 

  • Ticket in with engineering currently to get metadata and schema markup added to the site 

  • Conversion rate 

  • High price point for nurses, audience is primarily physicians. 

 

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