Add a new folder under shared rules
Name the folder StaticPromoBanner
Within the folder add a new rule
Name the rule StaticPromoBanner
Select StaticPromoBanner as the template
Complete the required fields for the banner, then publish and promote
Background Image URL should be a URL to the image to be used as the background of the banner
Banner Text is the copy you want to appear in the banner
Banner Text color is used to ensure the text has significant contrast from the image. If you have a dark image use light text and when the image is lighter use dark text. This will also determine the overlay used, light text will create a black gradient overlay to allow the light text to stand out a dark text will create a white gradient overlay to allow the dark text to stand out.
View Details URL should be a URL to the product page to be used in the href or the View Details button.
Banner Product ID is the product ID to be used for the Add To Cart button