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Daily:

  • Check spend

    • Ensure we are pacing not to overspend budget for Search, Display & Video.

      • Closely monitor if off pace for spending

  • Check ROAS

    • Ensure all accounts are at or above minimum threshold or ROAS

      • If not, assess which campaigns, ad groups, and keywords need to be adjusted to improve ROAS.

  • Check Revenue/Leads

    • Ensure we are on track to hit our revenue goal.

      • If not, boost bids on converting keywords with good ROAS, look for keyword expansion opportunities, review ad copy and CTR. Check CVR and potentially run an A/B test with instapage to increase CVR.

  • Check accounts that went on/off proms to ensure the automated rules worked correctly and only the right ads, promo extensions and sitelinks are showing.

  • For any new campaigns created, go in daily for the first week or so to adjust bids and put in negative keywords.

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