Promo Set up

Setting up Ads and Extensions

  • Create ads that align with the new promo and add appropriate labels for that promo.

  • Create promotion extension for promo

    • Set the promotion dates under “Promotion Date” (this will show on the ad with the dates the promotion will be running)

    • Set the dates the promotion will run (the end date will end at first thing that morning, so if it promo ends on 9/1 you want the end date to be 9/2)

  • Assign the promotion extension to the campaigns that the promo will be running on. Note: it may not be running on all campaigns.

  • You can pull the ads and promotion extension from Google to Bing. Double check all ads and extensions are accurately pulled into Bing, if not recreate them in Bing.

Setting up Rules (Google)

  • Navigate to “Rules” on Google Ads

  • Click the blue + to create a new rule

  • Select “Ad Rule”

  • Name the rule with the action the rule will take, what type of ad is being turned on or off and the date

    • Example: Pause 10% off ads 9/1/23

    • Example: Enable No Sale ads 9/1/23

  • Select either account, campaign, or ad group the rule should run on

    • Account: if all ads in all campaigns will be effected by promo

    • Campaign: if only certain campaigns will be effected by the promo

    • Ad group: if only certain ad groups will be effect by the promo

  • Add a condition for “Label” and select the label associated with the sale.

  • Select the action that will happen

    • Pause ads: will pause any ads with that label

    • Enable ads: will enable any ads with that label

  • Set frequency to once and select the day you want the promo starts or ends and select 12AM to run

  • Have the rule email you every time the rule runs:

  • Repeat these steps for pausing “No Sale Ads”, Enabling “Promo Ad” to start the promo and then “Pause Promo Ad” and enabling “No Sale Ads” at the end of the promo.

  • After the rules run, MAKE SURE TO QA THAT IT RAN CORRECTLY

 

Setting up Rules (Bing)