Setting up Ads and Extensions
Create ads that align with the new promo and add appropriate labels for that promo.
Create promotion extension for promo
Set the promotion dates under “Promotion Date” (this will show on the ad with the dates the promotion will be running)
Set the dates the promotion will run (the end date will end at first thing that morning, so if it promo ends on 9/1 you want the end date to be 9/2)
Assign the promotion extension to the campaigns that the promo will be running on. Note: it may not be running on all campaigns.
You can pull the ads and promotion extension from Google to Bing. Double check all ads and extensions are accurately pulled into Bing, if not recreate them in Bing.
Setting up Rules (Google)
Navigate to “Rules” on Google Ads
Click the blue + to create a new rule
Select “Ad Rule”
Name the rule with the action the rule will take, what type of ad is being turned on or off and the date
Example: Pause 10% off ads 9/1/23
Example: Enable No Sale ads 9/1/23
Select either account, campaign, or ad group the rule should run on
Account: if all ads in all campaigns will be effected by promo
Campaign: if only certain campaigns will be effected by the promo
Ad group: if only certain ad groups will be effect by the promo
Add a condition for “Label” and select the label associated with the sale.
Select the action that will happen
Pause ads: will pause any ads with that label
Enable ads: will enable any ads with that label
Set frequency to once and select the day you want the promo starts or ends and select 12AM to run
Have the rule email you every time the rule runs:
After the rules run, MAKE SURE TO QA THAT IT RAN CORRECTLY
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