Sampling data - see directionally what is happening
Audience > Overview - who is coming to the site, where from, age range, sex, etc.
Acquisition > Google Ads > Queries - see where PPC is spending money on ads to see if there is an opportunity for SEO
Behavior > Site Search - gives you ideas of things that people can’t find on the site, and maybe there is an opportunity for net new page, content audit, or updating UX.
Behavior > Behavior Flow - Left-click to highlight only organic content and then left-click again along the route to see where people go on the site.
Conversions > Multichannel Funnels > top conversion paths - money-making channels for site
General
Content
Integrations
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