Exposure - How well is our brand reaching our target accounts? | Values |
|---|---|
Accounts Reached | 688/1170 |
Viewability | 79.3% |
Engagement - How well is the audience engaging with our brand? | Values |
|---|---|
Account CTR | 0.58% |
Account VTR | 70.72% |
Account Engagement Rate (aCTR+aVTR) | 71.3% |
Avg. Increase in Account Engagement | 4.06x |
Newly Engaged Accounts | 82 |
Accounts With Increased Engagement | 217 |
Impact - How well is the campaign influencing pipeline creation? | Values |
|---|---|
Influenced Pipeline | $25.7M |
Creative
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