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Demo Requests
Demo requests generally happen through a demo form fill or as a hot lead from a tradeshow. When something is designated as a demo request, automations on the backend kick in to ensure the person flows into the MQL view a demo request date so that Lead Ops can process it.Content Score Ups
When people interact with different marketing content, they will accumulate points for each engagement. For example, a form fill is worth 20 points, an email click is worth 2 points, and attending a webinar is worth 15 points. Once a person reaches a specific threshold (100 points for prospects and 200 points for customers), they become an MQL.
Prospect/Customer Journey
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