Page Comparison

Type

Score

Definition

Paid Media

Paid Ad -
Thought Leadership

5

For ungated content pushed in an Ad or a Newsletter with a vendor.

Paid Ad -
Product Specific

15

For ungated content pushed in an Ad or a Newsletter with a vendor.

Paid Webinars - Thought Leadership

Registration

15

Attended

30

Paid Webinars -

Product/Deminar

Registration

30

Attended

50