Driver | Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI |
|---|---|
Campaign Name | Relias Platform In App Pendo Campaign for WOW 2024 |
Campaign Type | Event |
Launch Date | 6/17/24 |
Unique Link | https://wow.relias.com/s/wow-2024/home?utm_bmcr_source=Relias+Platform |
📕 Strategy
See Strategy Deck HERE
Campaign Brief HERE
💬 Messaging
B2C Messaging Doc HERE
📂 Campaign Assets
B2C Campaign Assets HERE
☑️ Campaign Deliverables & Tracking
Campaign alignment meeting with Dillon Kubla, Lacey Elliott and Carley Hott-Baum. Carley will be implementing the popup 2/21/24.
The first campaign will run for two weeks beginning June 17.
Secondary campaign may begin July 17 with different text – Don’t Miss WOW…
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Dillon will be providing analytics on the campaign. Carley will create the popup.
🗺️ Campaign Roadmap
Airtable roadmap
https://airtable.com/appY9qaVrN4ASsESl/shr1P1KrCqSc1hJaR
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