Weekly look at what WCEI Channels are doing.
Social Media | PPC/Search | Ad/Ops | Content | SEO |
|---|
😎 Social Media Summary
Current Campaigns | Current Campaign Status | Campaign Constraints | Budget Needs |
|---|---|---|---|
2/2 Live Online Course Boost - Organic | complete | ||
2/6 post on Medical Honey Blog - Organic | |||
2/8 post on The Most Rewarding Part of Wound Care is… - Organic | |||
2/12 Cheesy Valentines - Organic | |||
2/16 video on celebrating wound care certification. - Organic | |||
2/20 Negative Pressure blog post - Organic | |||
2/22 meme on wound care professionals - Organic | |||
2/26 video on wow - Organic | |||
Paid - WOW Tracey video with alarm clock | running | ||
Paid WOW static ad | |||
Paid - WCEI Quarterly Sale | running | ||
Paid - Gated content Wellness | still being developed by social | $1,000 from WCEI |
| Tip |
|---|
Accomplishments |
2/2 Live Online Course Boost - showed a boost in traffic.
Next Steps
| Warning |
|---|
Campaign Issues |
🔎 PPC/Search Summary
Current Campaigns | Current Campaign Status | Campaign Constraints | Budget Needs |
|---|---|---|---|
| Tip |
|---|
Accomplishments |
Next Steps
| Warning |
|---|
Campaign Issues |
📬 Ad/Ops Summary
Current Campaigns | Current Campaign Status | Campaign Constraints | Budget Needs |
|---|---|---|---|
Wellness Thank You (journey) | |||
Welcome warm up campaign. (journey) | |||
1st Quarter promotion online courses (3 sends) | |||
WCEI price drop (3 sends) | |||
WCEI online course promotion (1 per month beginning in April) | |||
onsite course promotions (3 per course) | |||
live online course promotions (3 per course) | |||
WOW popup for lead gen | |||
WOW popup thanks (journey) |
| Tip |
|---|
Accomplishments |
Next Steps
| Warning |
|---|
Campaign Issues |
📋 Content Summary
Current Campaigns | Current Campaign Status | Campaign Constraints | Budget Needs |
|---|---|---|---|
| Tip |
|---|
Accomplishments |
Next Steps
| Warning |
|---|
Campaign Issues |
SEO Summary
Current Campaigns | Current Campaign Status | Campaign Constraints | Budget Needs |
|---|---|---|---|
Content creation on WCEI |
| Tip |
|---|
Accomplishments |
Next Steps
| Warning |
|---|
Campaign Issues |