...
UTM | Definition |
|---|---|
utm_source | What site or program sent the traffic to the link (LinkedIn, Pardot email, BigMarker, etc.) Examples:
|
utm_medium | Tactic or item that sent them to the link (the email, ad, etc.) Examples:
|
utm_campaign | Campaign associated with the link |
utm_content | Used to split ads that drive to the same URL for A/B Testing or to test buttons in an email |
utm_term | Optional for search phrases |
Where does this information live?
Campaign attribution information can be found on the Lead, Contact, and Opportunity objects in Salesforce.
Lead and Contact Objects
On the lead and contact object in Salesforce, you can see a section called Marketing Information. In this section you can find three types of campaign attribution:
Current Activity
Location: Left side in Marketing Information of the Lead/Contact record
Indicates the current activity of lead/contact
These fields update and overwritten with any new campaign attribution activity
First-Touch Activity
Location: Top right in Marketing Information of the Lead/Contact record
Initial activity of the Lead/Contact
Fields will be empty for leads created from before May 2022 (give or take a few months)
Once set, this information should not change
Last-Touch Activity
Location: Bottom right in Marketing Information of the Lead/Contact record
Last thing the Contact did before becoming an MQL
Once set, the only time this information will change is if the contact MQLs again
...
Opportunity Objects
The Attribution Tracking on the right side of the opportunity record will show last-touch campaign attribution only.
...
Related articles
| Filter by label (Content by label) | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
...