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  • Start this process at least 14 business days before the launch date.

  • Campaign Owner page creation - 5 days

  • Stakeholder review via email - 2 days

  • Email/Digital teams QA - 7 days

  • Campaign Owner final updates - 2 days

  • Other SLAs that may need to be considered

    • Requesting a new template from UX team - additional 7 days

    • Review of Updated existing template - additional 3 dayssame day or next day

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Pre-Approved Templates

Templates are created in collaboration with the UX team based on previous high-performing landing pages and will be reviewed and optimized periodically.

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Requesting New Templates and Modifying Existing Templates:

Brand New Template - Should you need a template that doesn’t exist, submit a Jira ticket here to request one from the UX team. Include as much detail in your request as possible, including wireframes, images, and goals of the page. Add 7 business days for UX to create a new template to your timeline.

Modifying Existing Templates - The UX team must review and approve any changes you'd like to make to an existing template using the same Jira ticket here. Add 3 business days for UX review to your timeline. Quick reviews and approvals can be done by sending a Teams message to Bethany Coats, UX Research Manager, or someone on her team (use the org chart to find someone). They usually respond the same day.

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Step-by-Step Instapage Creation Process & Timeline

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