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Driver | Grace Beesley | Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store | ||
|---|---|---|---|
Campaign Name | OT All Access Promo Campaign Live - April 1 - June 30th | ||
Campaign type | Revenue Driver | ||
Promo Amount | 20% | ||
Promo Code | OT24 | ||
Channels | |||
Submit 3 supporting emails | |||
PPC | Would we want to support this with PPC? - Yes | ||
Social | Would we want to support this with Social? - Grace to build instapage with OT All Access Bundle course for potential social promotion | ||
Launch date | -April 30, 2024 | May 1-May 31, 2024 | June 1-June 30, 2024 | ||
Status (Dates of AT tickets) | Emails - All Q2 tickets submitted 3/15 | Endeca code: Created 3/18 | Submitted PPC AT Ticket 3/21 | Social AT Ticket submitted 3/21 | ||
Opt-In Monster Banner | Created 3/15 | ||
UTM | OT-24 | ||
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\uD83E\uDD45 Goals
Goals | Metrics |
|---|---|
Primary Goal: Increase enrollment and purchase of OT All Access Course (Drive Revenue) | Course Sales: 2023 OT All Access Purchase during Q2 - Increase by 10% Increase overall revenue |
Secondary Goal: Improve Conversion Rate Enhance Brand Awareness, Grow Subscriber list | Conversion Rate Website Traffic Engagement |
\uD83D\uDCB0 Budget
Total:
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