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Release Date: January 22,202552025 |
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Standardized Campaign Types and Subtypes:
All campaigns will fall under specific We have updated the Campaign Object to include Types (e.g., Webinar, Email, Paid Media) and Subtypes (e.g., Live, Nurture, Trigger) to ensure consistent categorization across all campaigns. This effort has helped us remove outdated Types, making the Campaign Object more streamlined and effective.
Each Subtype is dependent on the Type.
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Defined Statuses and Hierarchies
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Campaign Types and Subtypes, Statuses, Scoring
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Below outlines the updates noted above. The order of the statuses in the column reflects the established hierarchy ordered so the top status is the most important and the last is the least.
Webinar | |||
Live, On Demand, Demonar | |||
Status | Description | Responded (R) | Scoring |
Attended | Anyone who registered and attended live. | Yes (R) | 15 - Thought Leadership |
Attended On Demand | Anyone who registered and attended on demand but did not attend live. | Yes (R) | 5 - Thought Leadership |
No Show | Anyone who registered and did not attended live or on demand. | No (NR) | None |
Registered | Anyone who registers for the webinar. | Yes (R) | 20 - Thought Leadership |
List Email, Newsletter, Nurture, Trigger | |||
Status | Description | Responded (R) | Scoring |
Form Fill | Anyone who fills out a form from an email. | Yes (R) | 20 - Thought Leadership |
Email Link Clicked | Anyone who clicks a link in an email. | No (NR) | 1 - All Clicks |
Email Opened | Anyone who opens an email. | No (NR) | None |
Event | |||
Tradeshow, Ancillary Event, Customer Event, Booth in Box, Virtual Event, High Touch, Prebooked Meeting | |||
Status | Description | Responded (R) | Scoring |
Requested Demo (Hot) | Hot Lead from a show or someone who did a hand raising activity, per stakeholder feedback. | Yes (R) | Auto-MQL |
Engaged (Warm) | Anyone who is labeled as a warm lead from the show or event. | Yes (R) | 50 |
Visited Booth (Cold/Trick or Treater) | Anyone who is labeled as a cold lead from the show or event. | No (NR) | 4 |
Attended | Anyone who attended the tradeshow, virtual event, or ancillary event and is not engaged with the above activities. | No (NR) | 1 |
No Show | Anyone who was registered for the show, but did not engage with any of the above activities. | No (NR) | None |
Registered | Anyone who registered for an event or show. | No (NR) | 1 |
Invited | Anyone who was invited to the show, event, but did not engage in any of the above activities. | No (NR) | None |
Paid Media | |||
Paid Ad, Paid Email | |||
Status | Description | Responded (R) | Scoring |
Form Fill | Anyone who fills out a form from the ad or email. | Yes (R) | 20 - Thought Leadership |
Redirect Link Clicked | Anyone who clicks a redirect link in the paid email. | No (NR) | 1 |
Paid Webinar, Paid Demonar | |||
Status | Description | Responded (R) | Scoring |
Attended | Anyone who is listed as Attended from a paid weinbar/demonar. | Yes (R) | 30 - Thought Leadership |
Registered | Anyone who is listed as Registered from a paid weinbar/demonar. | No (NR) | 15 - Thought Leadership |
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