Driver | Savannah Wrenn | Manager, Channel Marketing - B2C Growth Nurse.com |
|---|---|
Campaign name | National Nurses Week 2024 |
Campaign type | Nurse.com - All |
Dates | Campaign Launch Date: April 1, 2024 Nurses Week: May 6 - 12, 2024 |
Campaign UTM Tag | NNW24 |
Campaign Goal | 2,500 Account Registrations |
2024 Campaign Results | YoY
Updated: 5/7/24
Sessions | Returning Users | Account Creation | Revenue |
|---|---|---|---|
41,349 (+270%) 6.3% of total traffic | 1,870 (+142%) | 1,058 (42.3% to goal) (+3,969%) | $2,403.99 (+554%) |
2023 NNW Campaign Results
Sessions | Returning Users | Account Creation | Revenue |
|---|---|---|---|
11,155 | 773 | 26 | $367.33 |
\uD83D\uDCD4 Strategy
See Strategy Deck HERE
B2C Marketing Campaign Brief HERE [Need to Link
Live Virtual Event Brief [LINK HERE]
💬 Messaging
B2C Messaging Doc HERE [Need Link]
📁 Campaign Assets
B2C Campaign Assets HERE
✅ Campaign Deliverables & Tracking
See link to Campaign in Airtable HERE under the Campaign Tracking Tab
\uD83D\uDCE3 Campaign roadmap [Need to update iframe below]
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