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Engagement - How well is the audience engaging with our brand? | Values | |
|---|---|---|
Engagement Rate (CTR+VTR) | Account Engagement Rate (aCTR+aVTR) | 87.5% |
Avg. Increase in Account Engagement | 3.69x | |
Shift in Account Engagement | 1,120 |
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Number of accounts being targeted is high and includes irrelevant schools (public, high . Suggest breaking out into multiple segments to keep lists smaller.school, etc). Suggest removing broader “school” industries and check filter logic
Ad copy message is Recruiting/Talent focused. Suggest Advertising focused ad copy.
Test 2 different messages so we can run an AB test.
Consider one ad set with ad copy specific to Universities looking for Nurse Degree program leads
Accounts with Increased Engagement:
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Accounts with New Engagement:
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