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Weekly look at what WCEI Channels are doing.

Social Media

PPC/Search

Ad/Ops

Content

SEO

😎  Social Media Summary 

Current Campaigns

Current Campaign Status

Campaign Constraints

Budget Needs

Status
colourGreen
titleGreen
/
Status
colourYellow
titleYellow
/
Status
colourRed
titleRed

TipAccomplishments

2/2 Live Online Course Boost - Organic

complete

2/6 post on Medical Honey Blog - Organic

2/8 post on The Most Rewarding Part of Wound Care is… - Organic

2/12 Cheesy Valentines - Organic

2/16 video on celebrating wound care certification. - Organic

2/20 Negative Pressure blog post - Organic

2/22 meme on wound care professionals - Organic

2/26 video on wow - Organic

Paid - WOW Tracey video with alarm clock

running

Paid WOW static ad

Paid - WCEI Quarterly Sale

running

Paid - Gated content Wellness

still being developed by social

$1,000 from WCEI

Tip

Accomplishments

2/2 Live Online Course Boost - showed a boost in traffic.

Next Steps

Warning

Campaign Issues


 🔎 PPC/Search Summary 

Current Campaigns

Current Campaign Status

Campaign Constraints

Budget Needs

Status
colourGreen
titleGreen
/ StatuscolourYellowtitle

Yellow /

Status
colourRed
titleRed

Tip

Accomplishments

Next Steps

Warning

Campaign Issues


📬  Ad/Ops Summary 

Current Campaigns

Current Campaign Status

Campaign Constraints

Budget Needs

Status
colourGreen
titleGreen
/
Status
colourYellow
titleYellow
/
Status
colourRed
titleRed

Wellness Thank You (journey)

Welcome warm up campaign. (journey)

1st Quarter promotion online courses (3 sends)

WCEI price drop (3 sends)

WCEI online course promotion (1 per month beginning in April)

onsite course promotions (3 per course)

live online course promotions (3 per course)

WOW popup for lead gen

WOW popup thanks (journey)

Tip

Accomplishments

Next Steps

Warning

Campaign Issues


📋 Content Summary 

status

Current Campaigns

Current Campaign Status

Campaign Constraints

Budget Needs

Tip
colour

Accomplishments

Green

Next Steps

title

Warning
Green /
Status
colourYellow
titleYellow
/ StatuscolourRedtitleRed

Campaign Issues


SEO Summary 

Current Campaigns

Current Campaign Status

Campaign Constraints

Budget Needs

Content creation on WCEI

Tip

Accomplishments

Next Steps

Warning

Campaign Issues