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Webinar | |||
Live, On Demand, Demonar | |||
Status | Description | Responded (R) | Scoring |
Attended | Anyone who registered and attended live. | Yes (R) | 15 - Thought Leadership |
Attended On Demand | Anyone who registered and attended on demand but did not attend live. | Yes (R) | 5 - Thought Leadership |
No Show | Anyone who registered and did not attended live or on demand. | No (NR) | None |
Registered | Anyone who registers for the webinar. | Yes (R) | 20 - Thought Leadership |
List Email, Newsletter, Nurture, Trigger | |||
Status | Description | Responded (R) | Scoring |
Form Fill | Anyone who fills out a form from an email. | Yes (R) | 20 - Thought Leadership |
Email Link Clicked | Anyone who clicks a link in an email. | No (NR) | 1 - All Clicks |
Email Opened | Anyone who opens an email. | No (NR) | None |
Event | |||
Tradeshow, Ancillary Event, Customer Event, Booth in Box, Virtual Event, High Touch, Prebooked Meeting | |||
Status | Description | Responded (R) | Scoring |
Requested Demo (Hot) | Hot Lead from a show or someone who did a hand raising activity, per stakeholder feedback. | Yes (R) | Auto-MQL |
Engaged (Warm) | Anyone who is labeled as a warm lead from the show or event. | Yes (R) | 50 |
Visited Booth (Cold/Trick or Treater) | Anyone who is labeled as a cold lead from the show or event. | No (NR) | 4 |
Attended | Anyone who attended the tradeshow, virtual event, or ancillary event and is not engaged with the above activities. | No (NR) | 1 |
No Show | Anyone who was registered for the show, but did not engage with any of the above activities. | No (NR) | None |
Registered | Anyone who registered for an event or show. | No (NR) | 1 |
Invited | Anyone who was invited to the show, event, but did not engage in any of the above activities. | No (NR) | None |
Paid Media | |||
Paid Ad, Paid Email | |||
Status | Description | Responded (R) | Scoring |
Form Fill | Anyone who fills out a form from the ad or email. | Yes (R) | 20 - Thought Leadership |
Redirect Link Clicked | Anyone who clicks a redirect link in the paid email. | No (NR) | 1 |
Paid Webinar, Paid Demonar | |||
Status | Description | Responded (R) | Scoring |
Attended | Anyone who is listed as Attended from a paid weinbar/demonar. | Yes (R) | 30 - Thought Leadership |
Registered | Anyone who is listed as Registered from a paid weinbar/demonar. | No (NR) | 15 - Thought Leadership |
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