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*Audience Type - Select either B2B or B2C.
*Brand - Select the Brand for your campaign. Most B2B Campaigns will be Relias.
Campaign ID – If the campaign is part of GTM, enter GTM ID. If the campaign is not part of a GTM, enter N/A.
Current GTM IDs: GRCgrc, SGTsgt
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Product Line - This field identifies the product / solution your campaign best aligns with. The field is multi-select.
Audience - The audience of your campaign. This field is multi-select allowing you to get more specific for Creative, Email, Digital, and other executing teams.
Ex: Prospects and Government, Customers and Clinicians, etc.
If Demand Generation and Customer Marketing are collaborating on a campaign, both Prospect and Customer audiences need to be selected. If Demand Generation and Partner Marketing are collaborating, both Prospect and Partner audiences need to be selected.
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