Last updated: 10/24/2024
Last reviewed: 10/24/2024
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Example: If you submit a request for a basic email on Friday 12/2 at 11:30 AM, with ALL deliverables finalized, we can build and send out your email the following Friday, 12/9. |
Timeline of what needs to happen each day to meet the Friday, 12/9 deadline:
By noon on Fri 12/2 (or sooner): DG to submit AT ticket
By noon on Mon 12/5 (or sooner): DG needs to submit email all copy/links/images/etc.
By noon on Wed 12/6 (or sooner): Email Ops sends draft for approval from DG
Fri 12/9: Email is sent!
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Additional things to note:
ALL TEAMS (DG/CM/PM and Email/Media/WBN Ops) are responsible for checking in on Jira tasks/projects daily, regardless of whether you receive an email notification or not. If you are not receiving notifications, please reach out to your Manager.
Deliverables: DGM/CM/PM is responsible for providing all deliverables needed to execute an email project, including but not limited to email copy (e.g., subject lines, headers, body copy, demo footer copy, etc.), all images, all asset links (e.g., blog links, on-demand webinar links, demo links, Instapage links, etc.), so that we have all materials needed to build and launch the email on schedule.
If there are extenuating circumstances, please contact your Email Ops counterpart as soon as you are aware of something impacting the launch of your email so we can discuss options.
If DG/CM/PM is unable to supply all deliverables to Email Ops under the above agreed-upon timelines (assuming no extenuating circumstances that we previously discussed), then the send date can be pushed out at the Email Ops manager’s discretion.
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8 business days: Since we have multiple that need to be built each month, with some going out on the same day as other newsletters, these will require more time.
This means copy is due by noon, 4 business days before the send date (e.g., copy due by noon Thurs. 1/26 to be sent on Wed. 2/1).
Add 1 business day for each additional newsletter: If multiple newsletters are going out on the same date, (e.g., if 3 are going out on the same day, then copy is due 6 business days prior to the send date) more time is needed.
Partner/Vendor HTML Email Requests
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5 business days: A tradeshow pre/post-show email follows the same 5 business day timeline as a simple email request.
Please confirm the list will be available in time for the send date, tell your Email Ops Manager when it is ready, and provide the list or SFDC campaign name. Refer to DG-CM-PM Steps and Timelines for List Upload Requests for further clarification on list upload timelines.
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Instapage Review and Registration/Demo Form Requests
7 business days: Instapage QA and/or a registration/demo form
Submit request with all necessary information to build form 7 business days out from the intended page/form launch
For more guidance on the entire instapage process/requirements, check out this Confluence page: https://relias.atlassian.net/wiki/x/AYDZ1Q
Forms
5 business days: If requesting a Pardot form only, for any reason; more than 1 form might require more time
Triggers and Nurtures
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Before any nurture/trigger can be submitted in Jira, Demand Gen/CM/PM must schedule an initial meeting with Email Operations to discuss the scope and plan for the project, as well as a feasible launch date based on the deliverables required. Please do not submit the request to Jira until you’ve had this planning meeting and identified all requirements/timelines! |
Triggers
*After the planning meeting has occurred and project scope/requirements have been confirmed, please allow for the following timeline at minimum*
8 business days: For 3 or less emails
10 business days: For 4 to 6 emails
NOTE: These timelines assume a linear trigger, more complicated triggers and triggers over 6 emails need to be discussed in advance with Email Operations Team.
Nurtures
*After the planning meeting has occurred and project scope/requirements have been confirmed, please allow for the following timeline at minimum*
20 business days (minimum)
This number is only applicable to one, linear nurture with approx. 8-10 emails. If additional nurtures are requested, or additional complexity is needed for the cadence (e.g., more action steps/rules/etc. are required for the build, etc.), additional business days might be required. This final launch date should be discussed during the initial planning meeting, before submitting to Jira.
NOTE: If requestor doesn't have all copy/links/images ready in time for the nurture to launch, then the email doesn't get added to the stream until it's ready, OR the nurture is on hold until all copy/links/images are provided. Emails that are in the nurture should be final emails; we will no longer use placeholders.
Deliverables we need to receive/info we need to know:
What’s the topic/theme? (e.g., Trauma-informed care; nurture for MCLs)
Who’s the audience? (e.g., All ACU prospects; PAC MCL prospects, etc.)
Does a list upload need to be considered, or are we referencing an existing list?
How many emails total?
Frequency of sends (1/week, biweekly, etc.)
Goal of Nurture (e.g., to score up into next content series; demo request)
Layout of Nurture (great example: https://miro.com/app/board/uXjVMlb1hnQ=/ ) - a visual plan in some form will be very helpful for us to figure out how we should best set up the nurture program
Intended launch date
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Deliverables required from Demand Gen/Customer/Partner Marketing
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