This is how the B2B Growth team has agreed to use these fields. These fields will most likely Some of these fields impact the Campaign Calendar so it’s important we’re using them the same way. We’ll continue to add to this list as calendar fields are identified.
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Stakeholders – Add marketing stakeholders to improve visibility into future campaign work.
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Campaign Calendar Fields
In order for Demand Generation / Customer Marketing / Partner Marketing campaigns to sync to the campaign calendar, the following fields need to be populated:
Required Fields:
Due Date: This is the date the campaign activity is live.
Brand: Brand needs to equal Relias.
If Brand is empty or another Relias property, the campaign activity will not sync to the calendar.
Audience: Prospects, Customers, Partners, or combination of the three.
Audience Type: Audience Type needs to equal B2B.
If Audience Type is empty or B2C, the campaign activity will not sync to the calendar.
Vertical: ACU, BCH, PAC, or REL.
If REL is chosen, the campaign activity will populate all three vertical calendars.
Note: These fields are also required by your marketing counterparts to ensure they create and/or execute the activities correctly.