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If an MQL that belongs to an existing account with a vertical of “Advertising” (vertical used for Nurse.com leads) requests a demo that is NOT Nurse related (Master Demo or other Demo pertaining to core learning), the demo request opportunity should not be assigned to Conor or the digital advertising representative who owns that account. Lead Operations team members should do investigation to find a vertical for the company that matches BCH, ACU, or PAC, and assign the opportunity to an AE accordingly. The vertical on the account will NOT be changed.
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