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Summary: This document outlines the SLAs for standard and existing (on-demand only) webinar requests, and addresses extenuating circumstances, and highlights/explains project statuses.

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[Standard Webinar Requests]

This includes our Standard Live (real-time) and Simu-Live (pre-recorded) Webinars that you would like hosted internally on the BigMarker webinar platform.

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  • If you submit a webinar project on October 7 at 12 p.m. ET for a live webinar scheduled for November 8, this meets the initial SLA requirement. However, the earliest the registration page/link would be ready for promotion would be October 18. If you want the first invite/promo to be sent out earlier, you need to submit the webinar project sooner. For instance, in order for the first email invite to be sent out on October 10 for the same webinar date of November 8, you will need to submit the webinar project (with all deliverables) no later than September 26 at 12 p.m. ET.

    • Jira ticket with all the deliverables provided:TBD.

Info

Note: ALL TEAMS (DG/CM/PM and Email/Digital/Marketing Ops) are responsible for checking in on their tasks/projects daily, regardless of whether you receive an email notification or not. However, if you are not receiving notifications, please reach out to IT.

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Note

If DG/CM/PM cannot supply all deliverables under the above agreed-upon timelines (assuming no extenuating circumstances that we previously discussed), then the webinar date can be pushed out at the Marketing Ops manager’s discretion.

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[Existing Webinar Requests]

This includes externally held webinars (for example, webinars hosted through a partner’s webinar platform) or internally held event sessions (for example, Impact Nation/ Impact Series) that you would like published to Relias.com and made available for on-demand viewing here.

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Expand
titleExpand to see the list of all items needed when submitting this request type

**Please include the following items in the “Description” section of the webinar epic.

  • Webinar Title

  • Webinar Live Date (the date the live webinar was held)

  • Publish Date (the date you would like the on-demand webinar published)

  • Webinar Gated or Ungated?

  • Parent Campaign Link

    • Ensure the following fields are filled out; Webinar Strategic Goals, Focus, Division, GMT ID, Partner Level (if applicable).

  • Registration page copy

  • Webinar Slides (PPT file)

  • Webinar Recording (mp4 format)

  • Speaker/SME details

    • (Include the following for each speaker; headshot, 3-4 sentence bio, job title, company name, and contact email address)

      • If their details are already in the SME Database, confirm with the speaker that their information and headshot are up to date and link to their record in the webinar project.

      • If their details are not in the SME Database, add all the items outlined above and link to the record in the webinar project.

      • Example record with all required SME details added: here

  • Webinar image

    • This image will display on the http://Relias.com website and the BigMarker registration page.  

      • You have the option to use the Relias Image Library or, preferably, request an image from Creative when you need other items such as email banners/graphics. This helps avoid reusing the same images repeatedly and ensures that they are more meaningful and purposeful.

**In the “Details” section on the right-hand side, please ensure the following fields are filled out. 

  • Audience 

  • Vertical 

  • Sub-vertical 

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  • If you want to publish the on-demand webinar on October 18. You must submit the ticket with all deliverables no later than October 4 at 12 p.m. ET.

    • Webinar project with all the deliverables provided: TBD.

Note

If DG/CM/PM cannot supply all deliverables under the above agreed-upon timeline (assuming no extenuating circumstances that we previously discussed), then the webinar post date will need to be pushed out.

[Extenuating Circumstances]

When it comes to holidays/PTO coverage, on-site meetings, periods of short staffing, and so on, please get in touch with the Marketing Ops Specialist if you think you might need an extension for your deadlines, want to reschedule, or need to cancel something. As soon as you know about anything that might affect the launch of your webinar, please let the Marketing Ops Specialist know so we can talk about what to do. Don't wait until our meeting time to share this information - the sooner you tell us, the better.

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Note

Dependent on documentation that is currently in the works, I may update or delete the “Project Status Descriptions” section below.

[Project Status Descriptions]

Statuses include: New, Webinar Hold, With Email Ops, SEO Review, With DGM/CM/PM, Ready to Be Marketed, Complete, Cancelled, and Rejected. Status descriptions provided below.

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