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Summary: This document outlines the SLAs for standard and on-demand existing webinar requests, addresses extenuating circumstances, and highlights/explains project statuses.

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[Standard Webinar Requests]

This includes our standard Live (real-time) or Simu-Live (pre-recorded) Webinars.

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titleExpand to see the list of all items needed when submitting this ticket type

  • Webinar nametitle/date/time

  • Registration page copy

  • Parent Campaign

  • Webinar Strategic Goals/Focus/Division/ GMT ID (if applicable)

    • These items should be included on your Salesforce parent campaign.

  • Speaker/SME details

    • (Include the following for each speaker; headshot, 3-4 sentence bio, job title, company, and contact email address)

      • If their details are already in the SME Database, confirm with the speaker that their information and image are up to date.

      • Example ticket with all required SME details: here

  • Webinar image

    • This image will display on the website and the BigMarker registration page.

    • Attach an image on the Marketing Request Form under "Webinar - Image" field.  

      • You have the option to use the Relias Image Library or, preferably, request an image from Creative when you need other items such as email banners/graphics. This helps avoid reusing the same images repeatedly and ensures that they are more meaningful and purposeful.

  • Date of first invite/promotion

    • See “10 business days (2 business weeks) before first invite/promotion” below for details.

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  • If you want to hold a webinar on November 8. You must submit the project no later than October 7 at 12 p.m. ET.

    • Jira ticket with all the deliverables provided:TBD.

Info

Note: ALL TEAMS (DG/CM/PM and Email/Media/Marketing Ops) are responsible for checking in on Airtable tasks/projects daily, regardless of whether you receive an email notification or not. However, if you are not receiving notifications, please review this knowledge article: Managing Airtable Notifications.

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Note

If DG/CM/PM cannot supply all deliverables under the above agreed-upon timelines (assuming no extenuating circumstances that we previously discussed), then the webinar date can be pushed out at the Marketing Ops manager’s discretion.

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[Existing Webinar Requests]

This includes externally held webinars (for example, webinars hosted through a partner’s webinar platform) or internally held event sessions (for example, Impact Nation/ Impact Series) that you would like published to Relias.com and made available for on-demand viewing here.

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Expand
titleExpand to see the list of all items needed when submitting this ticket type

  • Webinar NameTitle

  • Webinar Live Date

  • Publish Date

  • Parent Campaign

  • Webinar Strategic Goals/Focus/Division/ GMT ID (if applicable)

  • Registration page copy

  • Webinar Slides (PPT file)

  • Webinar Recording (mp4 format)

  • Speaker/SME details

    • (Include the following for each speaker; headshot, 3-4 sentence bio, job title, company, and contact email address)

      • If their details are already in the SME Database, confirm with the speaker that their information and image are up to date.

      • Example ticket with all required SME details: here

  • Webinar image

    • This image will display on the website.

    • Attach an image on the Marketing Request Form under "General Resources" field.  

      • You have the option to use the Relias Image Library or, preferably, request an image from Creative when you need other items such as email banners/graphics. This helps avoid reusing the same images repeatedly and ensures that they are more meaningful and purposeful.

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  • If you want to publish the on-demand webinar on March 15. You must submit the ticket with all deliverables no later than March 8 at 12 p.m. ET.

    • Webinar project with all the deliverables provided: TBD.

Note

If DG/CM/PM cannot supply all deliverables under the above agreed-upon timeline (assuming no extenuating circumstances that we previously discussed), then the webinar post date will need to be pushed out.

[Extenuating Circumstances]

When it comes to holidays/PTO coverage, on-site meetings, periods of short staffing, and so on, please get in touch with the Marketing Ops Specialist if you think you might need an extension for your deadlines, want to reschedule, or need to cancel something. As soon as you know about anything that might affect the launch of your webinar, please let the Marketing Ops Specialist know so we can talk about what to do. Don't wait until our meeting time to share this information - the sooner you tell us, the better.

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[Project Status Descriptions]

Statuses include: New, Webinar Hold, With Email Ops, SEO Review, With DGM/CM/PM, Ready to Be Marketed, Complete, Cancelled, and Rejected. Status descriptions provided below.

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