...
email
webinar
(this will likely solely be used when promoting resource links in BigMarker for webinars/events)
collateral
(most likely to be paired with source=offline, e.g., a QR code on a tradeshow poster: source=offline / medium=collateral / utm_content=qr-code)
referral
(referral should really be only specific to a website vs. a personal promotion; this most likely will only be paired with source=instapage)
link-share
(for internal or external webinar speakers, OR sales reps, CSMs, and other internal folks regardless of where (email, LinkedIn, etc.) they are sharing the link; e.g., source=speaker / medium=link-share; source=internal / medium=link-share)
use this medium for a partner/vendor link as well only if the requestor does not provide the channel in which they are promoting the asset (e.g., paid ad, newsletter, etc.)
newsletter
paid-ad
paid-email
Follow our current custom link/redirect process for partners/vendors: If it's a paid redirect/custom link, the medium will most likely be paid-email (if it's a paid email/newsletter) or paid-ad (for a paid ad, like a banner/text ad)
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