Nurse - https://www.nurse.com/
About the Site
Nurse.com provides CE courses required for Nurses to renew their licenses and professional development courses. Nurse also offers a job board, a very active blog as a resource, and sells advertising products to healthcare or higher education companies interested in reaching our nursing audience. Nurse app and podcast are new this year.
Nurse Recruitment team - Works on selling our advertising product to interested companies (https://mediakit.nurse.com )
Digital Advertising team (ad ops) - work on fulfilling the advertising products we sell (email, Facebook/adroll ads to our audience, banners on Nurse.com
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Site technical issues
Multiple CMSs
Mobile experience is not optimized
Conversion rate
High price point
PPC has issues hitting ROAS due to lower price point competitors
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WCEI - https://www.wcei.net/
About the Site
Wound care continuing education for nurses, PTs, OTs
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Unable to do a lot of SEO tasks on our own and often have to reach out to Silvertech team for assistance.
High price point compared to competitors
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Relias Academy - https://reliasacademy.com/rls/store/
Background
Easy CEU was shut down in Q3 2019 and rolled into Relias Academy and Care and Compliance.
Care and Compliance migrated to RA in Feb 2020 for the online courses. Physical products (they sell dvds and books) migrated Q2 2020
CCG became Relias Academy Assisted Living (RAAL) and this is in the process of being removed and redirected to main Admin page
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URL structure includes long chain of letters and numbers
Technical SEO debt
CMS is difficult to use and we often have to request assistance from engineering to update metadata or on page content. Not a top priority for engineering, so waiting on many small changes to get implemented.
Very few organized profession pages
Intense course menu, which is a list of professions
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FreeCME - https://www.freecme.com/
About the Site
Main goal of site
Brand Awareness/Traffic and Course Completions
Free articles for physicians and nurses sponsored by companies
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Recently moved to Craft CMS
Courses were previously on http://learning.freecme.com and we didn't have GA data for those pages until post migration February 2023
Audit of site to fix errors from migration
Website Tracking was not available until Oct 2019
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Relias Media - https://www.reliasmedia.com/
About the Site
Main goal of site
Relias Media (formerly AHC Media) provides medical publications that offer CME credits to Physicians and Nurses. Publications cover Emergency Medicine, Hospital Administrations, and Clinicians (doctors who directly treat patients)
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