...
Type | Score | Definition |
Tradeshow - In Person | ||
Pre-Show LIst | 1 | |
Trick or Treater (Cold) | 4 | |
Engaged (Warm) | 50 | |
Requested Demo (Hot) | Auto MQL | Stage 0 Opp will be created by Lead Operations | Tradeshow -
Virtual
...
Visited Booth
...
3
...
Attended
...
3
...
Live Event
...
25
...
Downloaded Content -
Thought Leadership
...
10
...
For each piece of content downloaded
...
Downloaded Content -
Product Specific
...
20
...
For each piece of content downloaded
...
Meaningful Conversation
...
Auto MQL
...
Tradeshows and Events
These are handled on a case-by-case basis. Scoring determination should be determined with stakeholders involved in the project, including Marketing Operations and Revenue Technology.
Paid Activities
Type | Score | Definition |
Paid Media | ||
Paid Ad - | 5 | For ungated content pushed in an Ad or a Newsletter with a vendor. |
Paid Ad - | 15 | For ungated content pushed in an Ad or a Newsletter with a vendor. |
Paid Webinars - Thought Leadership | ||
Registration | 15 | |
Attended | 30 | |
Paid Webinars - Thought Leadership | ||
Registration | 30 | |
Attended | 50 | |
...