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Campaign owners should consider Instapages as part of their campaign plans, and as such, they should be included on the campaign calendar with a corresponding launch date.
Messaging on the page should align with campaign plans and all creative assets used to promote Instapage (including digital ads, emails, etc.).
To request email, digital ads, etc. to promote Instapage, follow Airtable submission process and SLAs.
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A goal must be identified for the Instapage in the campaign planning process. The goal of the page will determine the template you choose. |
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