Driver | Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI | |
|---|---|---|
Campaign Name | Pendo Campaign for WOW 2024 | |
Campaign Type | Event | |
Launch Date | 36/1517/24 | Campaign UTM Tag|
Unique Link | https://wow.relias.com/s/wow-2024/home?utm_bmcr_source=Relias+Platform |
📕 Strategy
See Strategy Deck HERE
Campaign Brief Here HERE
💬 Messaging
B2C Messaging Doc HERE
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Campaign alignment meeting with Dillon Kubla and team , Lacey Elliott and Carley Hott-Baum. Carley will be implementing the popup 2/21/24See link to Campaign in Airtable HERE under WCEI CMM Tracking tab.
The first campaign will run for two weeks beginning June 17.
Secondary campaign may begin July 17 with different text – Don’t Miss WOW…
Audience:
Acute
Post Acute
Safety Human Services
Dillon will be providing analytics on the campaign. Carley will create the popup.
🗺️ Campaign Roadmap
Airtable roadmap
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