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Campaign Driver | Relias Academy |
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Assigned To: | Brandon KearleyPPC |
Details | Make 2023 The Best Year with The Best in Continuing Education. Take 20% Off Sitewide When You Use Code NEWYEAR20 at Checkout! | Informed |
Campaign name | NEWYEAR20 20% Sale |
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Campaign type | Brand Awareness |
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Launch date | |
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Completion date | |
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Status | / | Status |
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| colour | Yellow |
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| title | In progress |
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/ |
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Campaign KPI's | Increase website course purchases with incentive to purchase |
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Campaign Key | |
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\uD83D\uDCD4 Strategy
Make 2023 The Best Year with The Best in Continuing Education. Take 20% Off Sitewide When You Use Code NEWYEAR20 at Checkout!
Target market
Relias Academy users
\uD83E\uDD45 Goals
Goals | Metrics |
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Acquire New Users | |
Increase course purchases | |
\uD83D\uDCB0 Budget
Total:
\uD83D\uDCE3 Campaign roadmap
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| Roadmap Planner |
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| maplinks | |
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| timeline | true |
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| source | %7B%22title%22%3A%22Roadmap%2BPlanner%22%2C%22timeline%22%3A%7B%22startDate%22%3A%222021-10-15%2000%3A00%3A00%22%2C%22endDate%22%3A%222022-06-15%2000%3A00%3A00%22%2C%22displayOption%22%3A%22MONTH%22%7D%2C%22lanes%22%3A%5B%7B%22title%22%3A%22Lane%2B1%22%2C%22color%22%3A%7B%22lane%22%3A%22%23f6c342%22%2C%22bar%22%3A%22%23fadb8e%22%2C%22text%22%3A%22%23594300%22%2C%22count%22%3A1%7D%2C%22bars%22%3A%5B%7B%22title%22%3A%22Bar%2B1%22%2C%22description%22%3A%22This%2Bis%2Bthe%2Bfirst%2Bbar15%2000%3A00%3A00%22%2C%22displayOption%22%3A%22MONTH%22%7D%2C%22lanes%22%3A%5B%7B%22title%22%3A%22Q1%22%2C%22color%22%3A%7B%22lane%22%3A%22%23f6c342%22%2C%22bar%22%3A%22%23fadb8e%22%2C%22text%22%3A%22%23594300%22%2C%22count%22%3A1%7D%2C%22bars%22%3A%5B%7B%22title%22%3A%22NEWYEAR20%22%2C%22description%22%3A%22This%2Bis%2Bthe%2Bsecond%2Bbar.%22%2C%22startDate%22%3A%222021%22%2C%22startDate%22%3A%222022-1001-10%2019%3A43%3A21%22%2C%22duration%22%3A3.6831683168316833%2C%22rowIndex%22%3A0%2C%22id%22%3A%2299880195-7faf-4b2f-ac44-a38516c4cad5%22%2C%22pageLink%22%3A%7B%7D%7D%2C%7B%22title%22%3A%22Bar%2B2%22%2C%22description%22%3A%22This%2Bis%2Bthe%2Bsecond%2Bbar.%22%2C%22startDate%22%3A%222021-12-12%2008%3A33%3A16%22%2C%22duration%22%3A2.2475247524752477%2C%22rowIndex%22%3A1%2C%22id%22%3A%22604cae13-314a-4848-b142-95d3570aa3db%22%2C%22pageLink%22%3A%7B%7D%7D%5D%7D%2C%7B%22title%22%3A%22Lane%2B2%22%2C%22color%22%3A%7B%22lane%22%3A%22%233b7fc4%22%2C%22bar%22%3A%22%236c9fd3%22%2C%22text%22%3A%22%23ffffff%22%2C%22count%22%3A1%7D%2C%22bars%22%3A%5B%7B%22title%22%3A%22Bar%2B3%22%2C%22description%22%3A%22This%2Bis%2Bthe%2Bthird%2Bbar.%22%2C%22startDate%22%3A%222022-01-15%2002%3A51%3A05%22%2C%22duration%22%3A2.5%2C%22rowIndex%22%3A0%2C%22id%22%3A%22b10f9e7203%2010%3A55%3A50%22%2C%22duration%22%3A0.8613861386138614%2C%22rowIndex%22%3A0%2C%22id%22%3A%22604cae13-314a-4848-b142-95d3570aa3db%22%2C%22pageLink%22%3A%7B%7D%7D%2C%7B%22rowIndex%22%3A1%2C%22startDate%22%3A%222022-02-02%2009%3A16%3A02%22%2C%22id%22%3A%22f507dcb1-aa64-4702-9ea2-6dce2004fe4a%22%2C%22title%22%3A%22RALOVES15%22%2C%22description%22%3A%22%22%2C%22duration%22%3A0.8910891089108911%2C%22pageLink%22%3A%7B%7D%7D%2C%7B%22rowIndex%22%3A0%2C%22startDate%22%3A%222022-03-02%2005%3A27%3A55%22%2C%22id%22%3A%223a9832ee-fa41-45f0-8f3c-1c92474202ac%22%2C%22title%22%3A%22BADAY23%22%2C%22description%22%3A%22%22%2C%22duration%22%3A0.9207920792079208%2C%22pageLink%22%3A%7B%7D%7D%2C%7B%22title%22%3A%22CELEBRATE23%22%2C%22description%22%3A%22This%2Bis%2Bthe%2Bthird%2Bbar.%22%2C%22startDate%22%3A%222022-03-02%2012%3A49%3A54%22%2C%22duration%22%3A0.9207920792079208%2C%22rowIndex%22%3A1%2C%22id%22%3A%22b10f9e72-539a-4a31-88bd-746bd09d7f1e%22%2C%22pageLink%22%3A%7B%7D%7D%5D%7D%5D%2C%22markers%22%3A%5B%7B%22title%22%3A%22Marker%2B1%22%2C%22markerDate%22%3A%222018746bd09d7f1e%22%2C%22pageLink%22%3A%7B%7D%7D%5D%7D%2C%7B%22title%22%3A%22Q2%22%2C%22color%22%3A%7B%22lane%22%3A%22%233b7fc4%22%2C%22bar%22%3A%22%236c9fd3%22%2C%22text%22%3A%22%23ffffff%22%2C%22count%22%3A1%7D%2C%22bars%22%3A%5B%5D%7D%2C%7B%22title%22%3A%22Q3%22%2C%22color%22%3A%7B%22lane%22%3A%22%23d04437%22%2C%22bar%22%3A%22%23dc7369%22%2C%22text%22%3A%22%23ffffff%22%2C%22count%22%3A1%7D%2C%22bars%22%3A%5B%5D%7D%2C%7B%22title%22%3A%22Q4%22%2C%22color%22%3A%7B%22lane%22%3A%22%238eb021%22%2C%22bar%22%3A%22%23aac459%22%2C%22text%22%3A%22%23ffffff%22%2C%22count%22%3A1%7D%2C%22bars%22%3A%5B%5D%7D%5D%2C%22markers%22%3A%5B%7B%22title%22%3A%22Marker%2B1%22%2C%22markerDate%22%3A%222018-10-15%2000%3A00%3A00%22%7D%5D%7D |
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| pagelinks | |
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| title | Roadmap%20PlannerRoadmap%2BPlanner |
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| hash | 4eb3cb4c7a3dc69dc10e9dcd6d9632e054b11ca34a59c7e670a8701a48e52bd7 |
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✅ Campaign deliverables
Deliverable | Owner | Deadline | Status | Notes |
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Content + social promotion |
| Status |
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| colour | Blue |
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| title | Not started |
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| Email |
Offline advertising |
Paid advertising |
WebinarEmail |
Email Promotion | | | | |
| | | | |
Paid advertising |
PPC | | | | |
| | | | |
Relias Academy Website |
Promo website banner | | | | |
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Media/PR |
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