Marketing Strategy 2023 Gantt

Jan2023FebMarAprMayJunJulAugSepOctNovDecMarker 1
Wipeout
WOW
Themes
Courses
Webinars

Early Bird Promo

Attendee & Exhibitor Flyer

Video

Blog

Email Campaigns

Social

Gated Landing Page

Early Bird Promo

Attendee & Exhibitor Flyer

Video

Blog

Email Campaigns

Social

Poster Contest

New Year New Look

American Heart Month

National Nutrition Month

National OT Month

National Nurses Month

World Healing Awareness

Alumni Appreciation Month

Ostomy Awareness Month

Sepsis Awareness Month

Physical Therapy Month

Diabetes Awareness Month

Holiday Promo

Extole Referral Program

Push for recert, SME highlight

WOW promos, SME highlight

Back to School sale, WOW promo, SME highlight

Diabetes, pressure wounds, palliative care, SME highlight

WCC Live Online 1/16-1/19

OMS San Diego 1/23-1/27

OMS Live Online

WCC Phoenix

WCC Live Online 2/6-2/9

WCC Atlanta 2/6-2/10

WCC San Diego 2/6-2/10

WCC San Jose 2/13-2/17

OMS Austin 2/13-2/17

WCC Live Online 2/20-2/23

WCC Dallas 2/27-3/3

WCC Durham 2/27-3/3

OMS Oklahoma 3/6-3/10

OMS Goodyear 3/20 - 3/24

OMS Live Online 2/27-3/2

WCC Columbus 3/6-3/10

OMS live online 3/20-3/24

WCC Live Online 3/27-3/30

DWC Live Online 3/27-3/31

WCC Coraopolis 3/27-3/31

WCC Milwaukee 3/27-3/31

Incontinence (Net Health) 1/24

Convexity (Convatec) 3/14

 

Jan2023FebMarAprMayJunJulAugSepOctNovDecMarker 1
Wipeout
WOW
Themes
Courses
Webinars

Early Bird Promo

Attendee & Exhibitor Flyer

Video

Blog

Email Campaigns

Social

Gated Landing Page

Early Bird Promo

Attendee & Exhibitor Flyer

Video

Blog

Email Campaigns

Social

Poster Contest

New Year New Look

American Heart Month

National Nutrition Month

National OT Month

National Nurses Month

World Healing Awareness

Alumni Appreciation Month

Ostomy Awareness Month

Sepsis Awareness Month

Physical Therapy Month

Diabetes Awareness Month

Holiday Promo

Extole Referral Program

Push for recert, SME highlight

WOW promos, SME highlight

Back to School sale, WOW promo, SME highlight

Diabetes, pressure wounds, palliative care, SME highlight

WCC Live Online 1/16-1/19

OMS San Diego 1/23-1/27

OMS Live Online

WCC Phoenix

WCC Live Online 2/6-2/9

WCC Atlanta 2/6-2/10

WCC San Diego 2/6-2/10

WCC San Jose 2/13-2/17

OMS Austin 2/13-2/17

WCC Live Online 2/20-2/23

WCC Dallas 2/27-3/3

WCC Durham 2/27-3/3

OMS Oklahoma 3/6-3/10

OMS Goodyear 3/20 - 3/24

OMS Live Online 2/27-3/2

WCC Columbus 3/6-3/10

OMS live online 3/20-3/24

WCC Live Online 3/27-3/30

DWC Live Online 3/27-3/31

WCC Coraopolis 3/27-3/31

WCC Milwaukee 3/27-3/31

Incontinence (Net Health) 1/24

Convexity (Convatec) 3/14

 

 

Campaign

Email

Social

Newsletter (4/8, 4/22, 5/6, 5/20, 6/3, 6/17, 7/1, 7/15, 7/29, 8/12/, 8/26, 9/9)

Campaign

Email

Social

Newsletter (4/8, 4/22, 5/6, 5/20, 6/3, 6/17, 7/1, 7/15, 7/29, 8/12/, 8/26, 9/9)

Poster Submissions (end date May 31, 2023)

4/3/23

5/1/23

5/22/23

4/3/23

4/8, 4/22, 5/6, 5/20

NurseDot Amy interview

 

5/1

 

Early bird promo

3/18 - WCEI

3/15- Nurse

3/17 - RA

 

 

April website banner

 

 

 

Podcast, keynote, early bird and free ticket

4/15/23 - WCEI, Nurse, RA

4/22/23 - WCEI

4/30/23 - WCEI, Nurse

4/5

 

May website banner

 

 

 

lower ad for newsletter

 

 

4/8, 4/22, 5/6, 5/20, 6/3, 6/17, 7/1, 7/15, 7/29, 8/12/, 8/26, 9/9

promo for free class when registering for a course

5/5 WCEI, Nurse, RA

5/19 WCEI

5/27 WCEI, Nurse

5/1

 

3 ads promoting WOW on Nurse.com ad spot