Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

Version 1 Next »

Daily:

  • Check spend

    • Ensure we are pacing not to overspend budget for Search, Display & Video.

      • If not, either pull back or pause less efficient spend if pacing over, OR open up budgets on those high performing areas if under pacing.

  • Check ROAS

    • Ensure all accounts are at or above minimum threshold or ROAS

      • If not, assess which campaigns, ad groups, and keywords need to be adjusted to improve ROAS.

  • Check Revenue/Leads

    • Ensure we are on track to hit our revenue goal.

      • If not, boost bids on converting keywords with good ROAS, look for keyword expansion opportunities, review ad copy and CTR. Check CVR and potentially run an A/B test with instapage to increase CVR.

  • Check accounts that went on/off proms to ensure the automated rules worked correctly and only the right ads, promo extensions and sitelinks are showing.

  • For any new campaigns created, go in daily for the first week or so to adjust bids and put in negative keywords.

Weekly:

  • Check negative keywords

    • Ensure all broad match keywords, DSA and Performance max are monitored weekly with appropriate negative keywords.

  • Check Display & Video Placements

    • Ensure we are not getting clicks from sites and videos that look spammy and not like our target audience

  • Review location performance, add bid adjustments as necessary

  • Review device performance, add bid adjustments as necessary

  • Review keyword bids and bidding strategy

  • 1-1 meetings

    • Come prepared with any wins, major roadblocks, career growth, training needs, ect.

  • Block time to read industry news to help with new ideas for optimizations and campaigns

  • Update notes for weekly meetings with CMMs

Monthly:

  • Update monthly reports for CMMs

  • Update ad copy to improve CTR

  • Evaluate CVR and create instapages and work with UX team for A/B tests

  • Look for new remarketing audience opportunities

Yearly:

  • Stay current on Google Ads certifications

  • Stay current on Google Analytics certification

Automation:

  • Put in alerts for disapproved ads (Google & Bing)

  • Put in alerts for keyword issues (Google & Bing)

  • Automate pausing/turning on all promo ads (Google & Bing)

  • No labels