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The following table outlines previous year’s actuals and our goals for the coming year for CE revenue:

2022

2023

2024

Traffic

3.05M

2.74M

3.94M

Conversion Rate

2.15%

1.98%

2.8%

AOV

$47.26

$40.5

$58.60

Revenue

$4.39M

$3.2M

$6.3M

2024 Traffic Goals Breakdown

Channel

January

February

March

April

May

June

Paid Search

93,575

87,665

102,440

107,365

90,620

82,740

SEO

93,575

87,665

102,440

107,365

90,620

82,740

Paid Social

93,575

87,665

102,440

107,365

90,620

82,740

Community Organic

93,575

87,665

102,440

107,365

90,620

82,740

Total

374,300

350,660

409,760

429,460

362,480

330,960

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Channel

July

August

September

October

November

December

Paid Search

73,900

91,605

80,770

75,845

67,965

71,905

SEO

73,900

91,605

80,770

75,845

67,965

71,905

Paid Social

73,900

91,605

80,770

75,845

67,965

71,905

Community Organic

73,900

91,605

80,770

75,845

67,965

71,905

Total

295,500

366,420

323,080

303,380

271,860

287,620

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