EXAMPLE CAMPAIGN
Driver | |
|---|---|
Approver | |
Contributor | |
Informed | Product Engineering, PMM |
Campaign name | Example Campaign |
Campaign type | Brand Awareness / Acquisition |
Launch date | |
Status | NOT STARTED / IN PROGRESS / DONE |
Campaign Key | example_campaign |
\uD83D\uDCD4 Strategy
The rationale behind why we are running this campaign, our hypotheses, and how we will execute this campaign goes in this spot.
Target market
18-25 year old New Nurses
\uD83E\uDD45 Goals
Goals | Metrics |
|---|---|
Acquire New Users | Increase sign ups by 10% (200 new users above benchmark) |
Brand Awareness | Increase unique site visitors 5% (2000 users above benchmark) |
\uD83D\uDCB0 Budget
Total: $2,500
Activity | Budget | Details |
|---|---|---|
New Remarketing Campaign | $1,500 | Budget to run new remarketing campaign targeting new nurses |
Search Ad Campaign | $1,000 | Budget for search ads targeting new keywords related to new nurses |
\uD83D\uDCE3 Campaign roadmap
✅ Campaign deliverables
Deliverable | Owner | Deadline | Status | Notes |
|---|---|---|---|---|
Content + social promotion | ||||
NOT STARTED | ||||
Offline advertising | ||||
Paid advertising | ||||
Webinar | ||||
Media/PR | ||||