Questions for SEO team:
What to do with older blogs:
Q. Can old blogs with little or no traffic be affecting the traffic on the blog?
A. Older blogs with little or no traffic are likely not affecting the traffic on the blog, but are an opportunity to redirect to the most up-to-date version of the blog or blog topic.
Q. How should we decide whether to redirect or delete old blogs — or leave them alone? For instance, should we review the oldest blogs (from 2008) first and use certain parameters — such as a minimum number of pageviews within a given timeframe, how outdated the content is, whether it’s possible to update the content, if we have a similar, newer blog to which we can redirect?
A. With old blogs that have a relevant topic that is out of date, it would be beneficial to redirect the old blog pages to the newest blog that focuses on that topic. This preserves any bookmarks, residual traffic, and link juice from those links.
Q. Do you recommend a cut-off date for how old a blog can be before we take it down or redirect? For instance, should we delete or redirect anything before 2014?
A. For a cutoff date, any information that is more than 3 years old is subject for review to see whether the information is still relevant and needs to be redirected (to a current relevant page) or updated. Content older than 5 years either needs to be updated or redirected to a current page that is closely related to the topic of the original page.
Other SEO questions:
Q. How does readability impact traffic?
A. https://yoast.com/does-readability-rank/
In summary, Google crawls a page and attempts to read the content as a human would, so keyword stuffing and similar tactics are a thing of the past. Readability is crucial to ranking well as all search engines are working towards having more intelligent crawlers that are able to better understand the intent behind each page as a human would.
Q. Which keywords are we “owning” or doing well with? Is there an audit or data pull that we can review that provides this info?
A. We can pull our priority keyword list as well as what we are currently ranking for on a monthly basis if this would be helpful! We are more than happy to also have Ahrefs send an automated keyword report every month.
Q. In WordPress we have the option to add
keyphrase synonyms or related keyphrases.” Which, if either, is better for SEO/pageviews?
A. While these items are a Yoast feature to help improve the readability of an article, which in turn reflects positively in search rankings; these are not direct ranking factors for pageviews. As a best practice, using 2-3 related keyphrases or synonyms will be sufficient.
Q. How can we collaborate more on suggested keywords and existing blogs with the same general topic?
A.
Q. Will you be reviewing and updating meta descriptions for blogs on a regular basis, as you did for the Nurses Week blogs? Or can we discuss how to approach meta description updates, if that would help our traffic, as well.
A. If we notice that a page is trending downward for a target keyphrase, then that page will be identified in our keyword Rank Tracker, which then allows us to dive into reviewing and updating the blogs. Then we can update the page meta, URL, and headings to better match for the target term if the page content is still relevant.
Q. Do you think it would pay off better to do a bunch of quick fixes like tweaking titles, leads, and subheads to better match keywords or do fewer in-depth updates that overhaul some blogs that have declined?
A. There is not really a definitive best answer to this question, as neither is a quick fix. I recommend looking into the pages that have declined significantly in traffic YoY first, then seeing whether the content is still relevant, then making updates to meta, H1s, and content.
Questions for Content:
We recommend starting to build out blog series for certain keywords to better target for these terms. A series helps to go deeper in-depth on a topic, address more specific keywords within a larger focus keyword, and
Add Comment