Social and Community Management Best Practices
Community Monitoring Process -
Log into HiveBrite platform using the Nurse.com Community Team profile credentials
Daily Posting: Post content from Jira tickets into HiveBrite Global Live Feed
In HiveBrite, click on Live Feed tab > Write a post (see below)> Publish
For post copy: Go to Community Board Calendar view and copy and paste from corresponding date
REMOVE HASHTAGS, ie: #FreeCEFriday should be Free CE Friday.
For Free CE Friday Posts: REMOVE “follow us and” from Remember to follow us and check back each Friday for new FREE courses!
If post copy creates a popup, delete it (and upload the graphic from Jira ticket)
Download graphic from Jira ticket and attach to post
Weekly Posting:
Create 1-2 posts/week for the Nurses Week 365 Group:
Check Jira for post copy first
Other options:
Share/highlight a member’s post
Share/highlight an Event
Daily Monitoring: Click through each tab
Live Feed: scroll through and “like” ambassadors’ and members’ posts
If appropriate, answer members’ questions concerning Nurse.com products, processes, etc
DM ambassadors privately for any edits needed – ie: correct ambassador hashtag: #NurseDotComAmbassador / #nursedotcomambassador
For Technical Issues (see below)
The Breakroom (Forum discussions): Scroll through and “like” ambassadors’ and members’ discussion topics and the comments
Nurse Squad Group (private group for Ambassadors): Check to see if anyone needs help or has a question
Ambassador-led groups:
Nurse Mojo - Marie McKenzie
The Working Mom - Larissa Maze
The Nurse.com Book Club - Stacey Boetto (unofficial)
Check for reported content (spam) (back office)
Reported content can be found in the back office
From the front end in Community > Admin Panel button (takes you into back office) > Home tab (top center under Welcome Back message)
Check for reported content
Review
Actions options
Delete if inappropriate
Or just make a note
Technical Issues:
Refer users to the Nurse.com Help & Resource Center
Analytics (back office):
To see how many current members have joined
From the front end in Community > Admin Panel button (takes you into back office)
Home tab > Under Community, click Users > Key Words – type “Member”, hit enter.
Total members found in top left corner
Social Monitoring Process -
Daily Monitoring:
Log into Sprout Social (you can add the Sprout mobile app to your phone for quicker check ins)
Check Nurse, Wound Care, FreeCME, Relias Academy “Smart Inbox”
If someone has a customer service-related question:
Ask Nurse messages to reach out to nursesupport@relias.com or 800-866-0919
Ask WC messages to reach out to woundcaresupport@relias.com or 877-462-9234
Ask FCME messages to reach out to 833-230-6123
Ask RA messages to reach out to 1-800-910-0223
Example comment response, “Hi, _____. I’m sorry you’re experiencing this issue. Have you reached out to support? You can give us a call at _____ or send us a message at ________.”
If someone has left a negative comment:
Product related = send to customer service via steps above
Negative experience with no product issue = take screenshot of comment so that we have it documented, then hide comment
Trolling or making fun of Nurse.com = hide OR delete depending on the severity
Hate speech, racist, inflammatory, or spreading medical misinformation = delete
If someone is asking for a link (events, giveaways):
You should be able to quickly find the information on the website
Event – you can start at http://Nurse.com/events
Giveaways – usually going to be http://Nurse.com/nurses-week
If someone has a course-related question:
“Find CEs on Nurse” = https://www.nurse.com/nursing-ce-courses
“Find info on WC certifications” = https://www.wcei.net/courses
“Find free CEs on Nurse” = https://www.nurse.com/ce/free-courses
If someone wants to join the community on Nurse:
“Where to join the community on Nurse” = https://www.nurse.com/community/
If someone wants job board info on Nurse:
“Where can I search for jobs on Nurse” = https://www.nurse.com/jobs/browse/
TAGGED POSTS
If someone has tagged us in a genuine, nurse-related post:
Like the post
General comments could be:
💚💚💚
Love this!! 🙌
^This.
SPAM COMMENTS
If someone is repeatedly spamming the same comments, please ban the user and hide comments.
If someone is only targeting women asking to be their friends, please ban the user and delete comments.
IF someone is spamming the review section of Nurse.com , Sprout doesn’t usually let me delete the comment – but you can still ban the user.
**MOST of the above is going to apply to Nurse, but Wound Care does receive its fair share of course related questions. So, keep a closer eye on those two in-boxes.**
If for ANY reason you are unsure where to send someone or how to respond, please feel free to reach out to me via Teams or text me at 336-689-6874.