LIVE | Brand | Reactivation

 

Driver

Jacey Monahan

Driver

Jacey Monahan

Campaign name

Reactivation | Welcome Back to Nurse.com

Campaign type

Brand

Launch date

July 8, 2024

UTM Tags

welcome-back

Strategically changed utms to the below on 07/26~2 weeks after launch date:

  • welcome-back-10off

  • welcome-back-25off

  • welcome-back-60off

Campaign Brief

Reactivation Campaign Brief

Strategy Deck

Nurse.com Reactivation Campaign Strategy