Nurse.com New Email Template Creation Process
Only 1 new email design is to be worked on at one time. The timeline of this process is created to efficiently and effectively complete multiple new designs per month. The process can be restarted for a new design once the first proof of the previous email is sent.
Research – When researching email designs search for similar promotions (i.e. welcome, gated content, discount, etc.) from other organizations to get ideas on what current trends are and to find designs concepts to bring up in the brainstorming meeting.
Brainstorming meeting - During the brainstorming meeting key stakeholders will discuss what design elements should or should not be added to the email, what and where the desired content should go and the key audience that the email goes to (this will help decide which color palate to use for the email.) The Email Marketing Specialist will also bring up any design trends and/or styles that they found during the research phase.
Timeline – The research phase should take place 3-5 days before the brainstorming meeting. Once the brainstorming session is complete and the Email Marketing Specialist has a general idea of the email design, the first draft of the design should be created and sent out within 5 days (*If the new design contains multiple emails add 1 day to the timeline per email*)
Key Stakeholders – Nick Woodbury, Toni Daniel, Savannah Wrenn, Billy Davis, and the Email Marketing Specialist is building the email, if they are not already listed.
Air Table – Air Table should contain most of the copy needed for the email, links in the email, any UTM tags, subject line and preheader text. If there is missing information add place holder information and continue building. When sending the proof for the template include a note saying what information was missing and/or replaced/updated.
When adding place holder information to emails, pull content from either http://nurse.com or the nurse message master in confluence.
