Funnel Dimension Break Down

Dimension Break Down

Websites Exact Names:

• Nurse

• Wound Care

• Relias Academy

• Free CME

• Nurse Jobs

Budget Categories:

• All paid search metrics: Paid Search

• All display/remarketing metrics: Display

• All video and ctv metrics: Video

• All WOW metrics: Paid Search WOW

• All podcast metrics: Paid Search Podcast

• All app metrics: Paid Search App

• All national nurses week metrics: Paid Search NNW

If we ever get a new budget from a different team that doesn't fall into one of these buckets, a new budget category needs to be created