Adding Webinars to Relias.com
Below are instructions on how to add a webinar to Relias.com. You may also view a video walkthrough of the process.
Instructions:
Navigate to Relias.com > webinars
Make edits within the admin panel
In webinar box you can add new webinars
Enter info and url that is provided
You can also remove webinars
On-demand webinars are populated automatically
Navigate to Resource > Add New Item
Under Resource Categories > Type (located within the right side panel) choose webinar
Copy description from landing page, paste it in the description field
Enter presenter
If presenter is not listed, must create a user for them
Add new user >
First initial, last name
Add fake email address (ex: jdoe@test.com)
Full name
Role: subscriber
Add profile picture (200px x 200px)
Alt text: name
Add professional suffix, title, and company
Will need to go back into user account to add these
Add title
Adjust permalink to be save title just with dashes
Save as Draft (don't publish yet)
Thank You Page
Get this information from Wistia link (provided in the task)
Click embed
Click oEmbed url
Copy url and paste into thank you page
Enter slides if we have them
Save as Draft (Do not publish)
Options
This is where we put our form id (from gravity forms)
Will need form handler (typically provided in the task)
Search for form in salesforce Pardot
Go to form handler page
Go to forms in new tab
Find 01 Template Resource Pardot Form and duplicate it
Activate it
Edit it
Rename it the same as the form handler from Pardot
Click on update
Add endput url (from pardot) to the confirmation url (in admin)
Set up submission tracking
Add New
Event category: Lead
Event action: Form submitted
Event label: 1249
Click on update settings
Copy the form id (orange box in top)
Copy form id into gravity form id under options (wp dashboard)
Copy url of page and copy into success location in pardot and add "?aliId=0"
Tell template to show the thank you content and give access to the webinar
Click save
Can test by adding parameter to the url and will show the thank you page
Create a test submission to ensure it's working correctly
Delete you test from prospects list
Copy link and comment and paste DRAFT link in the ticket for Bryan McKeon (SEO) to review
Once reviewed and approved, then you may publish and it will appear as the first link on the webinars page
Add to Relias Website Resources google spreadsheet
Add un-gated url , title, date, topics, sales funnel, gated link, video link, salesforce campaign link, name of the form handler, form handler link, and id
Here is an example session of adding a webinar to Relias.
**If you have any questions, please reach out to @Cyrus Huneycutt (Deactivated) or @Sanantanita Burnette.