Product | Size | File Type | Notes |
|---|---|---|---|
Compulse Display | Desktop: | Format: .gif, .jpg, .pngAnimation: Restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point automated animations must come to a complete stop. You are permitted to give the viewer the option to restart animation.Time limit: 15 seconds with an end frame or continuous loopingNOTE: Creative cannot be served through 3rd party tagsAll ads require a borderAudio: No | Needs a click thru URL |
Compulse Social Mirroring - display | 1080x1080 | Ad Format: .jpg, .pngText: 125 charactersHeadline: 25 charactersLink description: 30 charactersImage ratio: 1.9:1 | Needs a click thru URLTwo to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.Image should only contain 20% as text. |
Compulse Social Mirroring - carousel | 1080x1080 | Ad Format: .gif, .jpg, .pngText: 125 charactersHeadline: 25 charactersLink description: 20 charactersImage ratio: 1:1Images: 2 to 10 | Needs a click thru URLTwo to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.Image should only contain 20% as text. |
Compulse Social Mirroring - video | Caption length text: Text only, max 2,200 charactersRecommended aspect ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1, or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxingLength: 240 minutes maxMinimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)File size: Up to 4GB maxFrames: 30fps maxBitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p. | .mp4 or MOV recommended, no edit listsVideo: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scanAudio: Stereo AAC audio compression, 128kbps + preferredHeadline: 25 charactersLink description: 30 characters | Needs a click thru URLTwo to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.Thumbnail image ratio: Should match the aspect ratio of your video and should only contain 20% as text. |
Compulse Email | Under 100kb640px wide max | html | Must be correctly coded mobile responsive html file with inline CSShttp://emailcreativeservices.com/ |
Compulse Email Retargeting | See Compulse Email | This is an email that is retargeting the people that opened the original email | |
Compulse Email Matchback | n/a | Excel | 30-90 days, the client submits an excel file of the emails of customers they sold to since the campaign launch.Compulse will then matchback the client file against the email sending list to prove matches.Number of clients in matchback x average client sale = ROI |
Compulse Audio - Standard Specs | Length: 15 or 30 seconds | 3G2 (3GPP2), 3GP (3GPP), Advanced Audio Coding (AAC), Advanced Systems Format (ASF), Audio Video Interactive (AVI), F4A, F4B, F4P, F4V, FLV, M2V, M4P, M4V, MKV, MOV, MPE, MPEG, MPEG-2 (MP2), MPEG-3 (MP3), MPEG-4 (MP4), MPG, MPV, OGG, OGV, QuickTime (QT), RM, SWF, VOB, WAV, WebM, and Windows Media Video (WMV). | |
Compulse Audio - Pandora and AdsWizz Specs | Length: 15, 30 seconds or 60 seconds20mb maximum | mp3, AAC or WAVBit Rate: Minimum 128 kbps, 196kbs recommended | |
Compulse Audio - Triton Specs | Length: 15, 30 seconds or 60 seconds (trimmed of slate / silence) | mp3Bit Rate: Minimum 128 kbpsSample rate: 44100HzVolume: Normalized to -4db | |
Compulse Audio - Spotify Specs | Audio Length: 15 or 30 secondsCompanion banner: 640x640 or 300x250 | Audio: mp3, wav or OGGAudio Bit Rate: Minimum 128 kbpsCompanion banner format: .gif, .jpg, .png | |
Compulse Pre-Roll | Length: 15 or 30 secondsSize: 1gb max1280x720 | 3G2 (3GPP2), 3GP (3GPP), Advanced Systems Format (ASF), Audio Video Interactive (AVI), F4A, F4B, F4P, F4V, FLV, M2V, M4V, MKV, MOV, M4P, MPE, MPEG, MPEG-2 (MP2), MPEG-4 (MP4), MPG, MPV, OGG, OGV, QuickTime (QT), RM, SWF, TS, VOB, WebM, and Windows Media Video (WMV).
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Compulse YouTube - Instream | Skippable length: 15 seconds or longerNon-skippable length: 15 seconds | Skippable after 5 seconds | Skippable and non-skippableAds appear before, during, or after videos on YouTube or YouTube partner sites. |
Compulse YouTube - Discovery | Length: Any | No click thru linkRequires copy to be providedHeadline: 100 charactersDescription: 25 characters (provide 2 different descriptions) | Ads appear at the top of YouTube search results, in the related videos, on the YouTube homepage, as an overlay on a YouTube watch page, or on video partner sites. |
Compulse YouTube - Bumper | Length: 6 seconds or shorter | Non-skippable ads appear before, during, or after videos on YouTube or YouTube partner sites. | |
Compulse Geofencing | Static ads:Desktop: | Static ad format: .gif, .jpg, .pngAudio: NoAnimation: NoIf using video:Video: mp4 | Geofencing allows you to target and serve relevant hyper local ads to your potential customers in real time, based on their current physical location. |
Compulse Geotargeting | Static ads:Desktop: | Static ad format: .gif, .jpg, .pngAudio: NoAnimation: NoIf using video:Video: mp4 | Geotargeting allows you to deliver ads to consumers that have frequented specific locations and those who may have seen your ads and not taken immediate action. Real world retargeting based on actual behaviors. |
Compulse Historical Location Targeting | Static ads:Desktop: | Static ad format: .gif, .jpg, .pngAudio: NoAnimation: NoIf using video:Video: mp4 | Target mobile users based on their historical location data. This technology allows us to retarget users that have been to a selected location in the last 90 days. |
Compulse Foot Traffic Attribution | Static ads:Desktop: | Static ad format: .gif, .jpg, .pngAudio: NoAnimation: NoIf using video:Video: mp4 | This allows you to apply an attribution to a location based on a mobile advertising campaign through the analyzation and impact on in-store visits and traffic patterns to a physical location. |
Compulse CTV - Standard Specs | VIDEO TRACK: Bit depth: 8 or 16 bits Bit rate: 15 Mbps – 30 Mbps Chroma sub-sampling: 4:2:0 or 4:2:2 Codec ID: Preferred: Apple ProRes 422 HG Codec ID: Accepted: H.264 Color space: YUV Dimensions: Preferred: 1920x1080 Dimensions: Accepted: 1280x720 Display aspect ratios: All files must be 16:9. Not accepted are files in 2.39:1, 3:4 or 4:3. If there is a stylistic decision for the ad to appear in 2.39:1, 3:4 or 4:3, then matting on the top and bottom is permissible, meaning the file may contain black bars but they must be contained within the 16:9 file itself. Duration: 15 seconds, 30 seconds or 60 seconds (limited inventory available) File extensions: .mov or .mp4 File size: 1 GB Max Format: QuickTime, MOV or MPEG-4 Frame rate: 23.98, 24, 29.97 or 30 fps Frame rate mode: Constant Scan type: Progressive Scan | AUDIO CHANNELS: Bit Depth: 16 or 24 bits (for audio channel 2) Bit Rate: 192-256 kbps Channels: 2-channel stereo Duration: Must match video duration Format: PCM, AAC Sampling Rate: 48.0 kHz | |
Compulse CTV - Roku, ESPN, NBCUniversal Specs | Roku: File type: mp4 Bitrate: Must be at least 2,100 kbps Resolution: No specific resolution Duration: Must be between 6 and 60 seconds Aspect Ratio: 16:9 | ESPN: File type: mp4 Bitrate: Must be at least 2,000 kbps Resolution: 1280x720, 1920x1080 Duration: 15 or 30 seconds | NBCUniversal: File type: mp4 Bitrate: Between 15,000 Kbps and 30,000 Kpbs Resolution: 1920x1080 Duration: 6, 15, 30, 45 or 60 seconds |
Compulse Paid Search |
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