2024 Compulse DA Sales Ad Specs In Progress

Compulse Display

Desktop:
300x250, 728x90, 320x50, 160x600, 300x600

Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50

150 kb max per image

Format: .gif, .jpg, .png

Animation: Restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point automated animations must come to a complete stop. You are permitted to give the viewer the option to restart animation.

Time limit: 15 seconds with an end frame or continuous looping

NOTE: Creative cannot be served through 3rd party tags

All ads require a border

Audio: No

Needs a click thru URL

Compulse Social Mirroring - display

1080x1080

Ad Format: .jpg, .png

Text: 125 characters

Headline: 25 characters

Link description: 30 characters

Image ratio: 1.9:1

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Image should only contain 20% as text.

Compulse Social Mirroring - carousel

1080x1080

Ad Format: .gif, .jpg, .png

Text: 125 characters

Headline: 25 characters

Link description: 20 characters

Image ratio: 1:1

Images: 2 to 10

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Image should only contain 20% as text.

Compulse Social Mirroring - video

Caption length text: Text only, max 2,200 characters

Recommended aspect ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1, or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing

Length: 240 minutes max

Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)

File size: Up to 4GB max

Frames: 30fps max

Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

.mp4 or MOV recommended, no edit lists

Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Audio: Stereo AAC audio compression, 128kbps + preferred

Headline: 25 characters

Link description: 30 characters

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Thumbnail image ratio: Should match the aspect ratio of your video and should only contain 20% as text.

Compulse Email

Under 100kb

640px wide max

html

Must be correctly coded mobile responsive html file with inline CSS

http://emailcreativeservices.com/

Compulse Email Retargeting

See Compulse Email

This is an email that is retargeting the people that opened the original email

Compulse Email Matchback

n/a

Excel

30-90 days, the client submits an excel file of the emails of customers they sold to since the campaign launch.

Compulse will then matchback the client file against the email sending list to prove matches.

Number of clients in matchback x average client sale = ROI

Compulse Audio - Standard Specs

Length: 15 or 30 seconds

3G2 (3GPP2), 3GP (3GPP), Advanced Audio Coding (AAC), Advanced Systems Format (ASF), Audio Video Interactive (AVI), F4A, F4B, F4P, F4V, FLV, M2V, M4P, M4V, MKV, MOV, MPE, MPEG, MPEG-2 (MP2), MPEG-3 (MP3), MPEG-4 (MP4), MPG, MPV, OGG, OGV, QuickTime (QT), RM, SWF, VOB, WAV, WebM, and Windows Media Video (WMV).

Compulse Audio - Pandora and AdsWizz Specs

Length: 15, 30 seconds or 60 seconds

20mb maximum

mp3, AAC or WAV

Bit Rate: Minimum 128 kbps, 196kbs recommended

Compulse Audio - Triton Specs

Length: 15, 30 seconds or 60 seconds (trimmed of slate / silence)

mp3

Bit Rate: Minimum 128 kbps

Sample rate: 44100Hz

Volume: Normalized to -4db

Compulse Audio - Spotify Specs

Audio Length: 15 or 30 seconds

Companion banner: 640x640 or 300x250

Audio: mp3, wav or OGG

Audio Bit Rate: Minimum 128 kbps

Companion banner format: .gif, .jpg, .png

Compulse Pre-Roll

Length: 15 or 30 seconds

Size: 1gb max

1280x720

3G2 (3GPP2), 3GP (3GPP), Advanced Systems Format (ASF), Audio Video Interactive (AVI), F4A, F4B, F4P, F4V, FLV, M2V, M4V, MKV, MOV, M4P, MPE, MPEG, MPEG-2 (MP2), MPEG-4 (MP4), MPG, MPV, OGG, OGV, QuickTime (QT), RM, SWF, TS, VOB, WebM, and Windows Media Video (WMV).

File Size: 1 GB max

Bit Rate: 2500kbps

NOTE: VAST version 2.0 and higher is supported.

Compulse YouTube - Instream

Skippable length: 15 seconds or longer

Non-skippable length: 15 seconds

Skippable after 5 seconds

Skippable and non-skippable

Ads appear before, during, or after videos on YouTube or YouTube partner sites.

Compulse YouTube - Discovery

Length: Any

No click thru link

Requires copy to be provided

Headline: 100 characters

Description: 25 characters (provide 2 different descriptions)

Ads appear at the top of YouTube search results, in the related videos, on the YouTube homepage, as an overlay on a YouTube watch page, or on video partner sites.

Compulse YouTube - Bumper

Length: 6 seconds or shorter

Non-skippable ads appear before, during, or after videos on YouTube or YouTube partner sites.

Compulse Geofencing

Static ads:

Desktop:
300x250, 728x90, 320x50, 160x600, 300x600

Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50

50 kb

If using video:

Video length: 15 or 30 second

Static ad format: .gif, .jpg, .png

Audio: No

Animation: No

If using video:

Video: mp4

Geofencing allows you to target and serve relevant hyper local ads to your potential customers in real time, based on their current physical location.

Compulse Geotargeting

Static ads:

Desktop:
300x250, 728x90, 320x50, 160x600, 300x600

Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50

50 kb

If using video:

Video length: 15 or 30 second

Static ad format: .gif, .jpg, .png

Audio: No

Animation: No

If using video:

Video: mp4

Geotargeting allows you to deliver ads to consumers that have frequented specific locations and those who may have seen your ads and not taken immediate action. Real world retargeting based on actual behaviors.

Compulse Historical Location Targeting

Static ads:

Desktop:
300x250, 728x90, 320x50, 160x600, 300x600

Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50

50 kb

If using video:

Video length: 15 or 30 second

Static ad format: .gif, .jpg, .png

Audio: No

Animation: No

If using video:

Video: mp4

Target mobile users based on their historical location data. This technology allows us to retarget users that have been to a selected location in the last 90 days.

Compulse Foot Traffic Attribution

Static ads:

Desktop:
300x250, 728x90, 320x50, 160x600, 300x600

Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50

50 kb

If using video:

Video length: 15 or 30 second

Static ad format: .gif, .jpg, .png

Audio: No

Animation: No

If using video:

Video: mp4

This allows you to apply an attribution to a location based on a mobile advertising campaign through the analyzation and impact on in-store visits and traffic patterns to a physical location.

Compulse Paid Search