Driver | Grace Beesley | Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store |
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Campaign Name | Mental Health Awareness Month Short Celebration 10% OFF PRODUCT |
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Campaign Promo Code | Promo Code – RAMHAW24 |
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Campaign type | Revenue Driver |
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Channels |
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Submit 3 supporting emails |
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PPC | Would we want to support this with PPC? |
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Social | Would we want to support this with Social? |
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Launch date | - May 5, 2024 |
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Status (Dates of AT tickets) | Email - All Q2 Tickets Submitted 3/15 | Endeca code: Not yet created | Submitted PPC AT Ticket 3/21 | Social AT Ticket submitted 3/21 |
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Opt-In Monster Banner | Created 3/15 |
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UTM | RAMHAW-24 |
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Driver | Grace Beesley | Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store |
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Campaign Name | Memorial Day promo – 20% Off Entire Cart |
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Campaign Promo Code | Promo Code – MEMORIAL24 |
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Campaign type | Revenue Driver |
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Channels |
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Submit 3 supporting emails ((fireworks in email) |
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PPC | Would we want to support this with PPC? |
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Social | Would we want to support this with Social? |
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Launch date | - May 31, 2024 |
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Status (Dates of AT tickets) | Email - All Q2 Tickets Submitted 3/15 | Endeca code: Not yet created | Submitted PPC AT Ticket 3/21 | Social AT Ticket submitted 3/21 |
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Opt-In Monster Banner | Created 3/15 |
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UTM | MEMORIAL-24 |
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\uD83D\uDCD4 Strategy
Target market
\uD83E\uDD45 Goals
Goals | Metrics |
|---|---|
Drive Revenue | Increase coupon redemption YOY Increase by X number of coupon uses |
\uD83D\uDCB0 Budget
Total:
Activity | Budget | Details |
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\uD83D\uDCE3 Campaign roadmap
✅ Campaign deliverables
Deliverable | Owner | Deadline | Status | Notes |
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Content + social promotion | ||||
NOT STARTED | ||||
Offline advertising | ||||
Paid advertising | ||||
Webinar | ||||
Media/PR | ||||
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