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Driver

Grace Beesley | Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store

 

 

Campaign Name

OT Month Promo - all site (15% off)

 

 

Campaign Promo Code

Promo Code – OTMONTH24

Campaign type

Revenue Driver

 

 

Channels

 

 

Email

Submit 3 supporting emails

 

 

PPC

Would we want to support this with PPC?

 

 

Social

Would we want to support this with Social?

 

 

Launch date

-April 15th

 

 

Status (Dates of AT tickets)

Email - All Q2 Tickets Submitted 3/15 | Endeca code: created 3/18 | Submitted PPC AT Ticket 3/21

 

 

Opt-In Monster Banner

Created 3/15

 

 

UTM

OTMONTH-24

 

 

\uD83D\uDCD4 Strategy

Target market

\uD83E\uDD45 Goals

Goals

Metrics

\uD83D\uDCB0 Budget

Total:

Activity

Budget

Details

\uD83D\uDCE3 Campaign roadmap

Oct2021NovDecJan2022FebMarAprMayJun
Lane+1
Lane+2

Bar+1

Bar+2

Bar+3

✅ Campaign deliverables

Deliverable

Owner

Deadline

Status

Notes

Content + social promotion

NOT STARTED

Email

Offline advertising

Paid advertising

Webinar

Media/PR

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