Driver | career development opportunities, price, and brand reputation | |
|---|---|---|
Campaign #1 | *15% discount off all courses | |
Approver | Grace | |
Contributor(s) | PPC (RDA), Email, Social(organic + boosted) | |
Informed | ||
Campaign name | Valentine’s Day Flash Sale (48 hour) 2/14-2/16 | |
Campaign type | Drive Revenue + Account Creation | |
Launch date | ||
Status | NOT STARTED / IN PROGRESS / DONE | |
Campaign Key (UTM) | utm_source=sfmc&utm_medium=email&utm_campaign=valentines+promo+2024 |
Driver | career development opportunities, price, and brand reputation |
|---|---|
Campaign #2 | World Behavior Analysis Day | Mar 20 |
Approver | Grace |
Contributor | PPC, Email, Social(organic + boosted) |
Informed | |
Campaign name | World Behavior Analysis Day |
Campaign type | Drive Revenue + Account Creation |
Launch date | |
Status | NOT STARTED / IN PROGRESS / DONE |
Campaign Key (UTM) | utm_source=sfmc&utm_medium=email&utm_campaign=world+behavior+analysis+promo+2024 |
\uD83D\uDCD4 Strategy
Campaign #1
48-Hour Flash Sale on Relias Academy for Valentine's Day
Dates: Feb 14-16
Discount: 15% off all courses
Execution Channels:
Email
PPC (Consider RDAs and search if PPC approves)
Social Media (Organic posts + boosted content)
Objectives:
Boost course purchases
Drive new user registrations via PPC
Evaluation:
We anticipate an uptick in course purchases during this timeframe as well as new user registrations on the Academy website from those entering the website via PPC campaigns. We will assess the performance of the campaign and compare it to last years campaign to determine success as 2023 will be our benchmark for success.
Target market
PT
OT
BCBA + RBT
All Relias Academy Professions across website
Campaign #2
World Behavior Analysis Day | Mar 20
Dates: March 20, 2024
Discount: 15% off all courses
Execution Channels:
Email
PPC (Consider RDAs and search if PPC approves)
Social Media (Organic posts + boosted content)
Objectives:
Boost course purchases
Drive new user registrations via PPC
Evaluation:
We anticipate an uptick in course purchases during this timeframe as well as new user registrations on the Academy website from those entering the website via PPC campaigns. We will assess the performance of the campaign and compare it to last years campaign to determine success as 2023 will be our benchmark for success.
Target market
BCBA + RBT
\uD83E\uDD45 Goals
Goals | Metrics |
|---|---|
Acquire New Users/Registrations | Increase by 5% from 2023 campaign |
Increase Course Purchases + Revenue |
\uD83D\uDCB0 Budget
Total:
Activity | Budget | Details |
|---|---|---|
\uD83D\uDCE3 Campaign roadmap
✅ Campaign deliverables
Deliverable | Owner | Deadline | Status | Notes |
|---|---|---|---|---|
Content + social promotion | ||||
NOT STARTED | ||||
Offline advertising | ||||
Paid advertising | ||||
Webinar | ||||
Media/PR | ||||
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