Nurse 2024 Marketing Goals

Traffic

3.05M

2.74M

3.94M (+43%)

Conversion Rate

2.15%

1.98%

2.5% (+26%)

AOV

$47.26

$40.5

$58.60 (+44%)

Revenue

$4.39M

$3.2M

$5.7M (+78%)

Account Creation

73,200

65,700

98,500 (+49%)

Traffic

478,191

389,596

788,000 (+102%)

Job Views

456,353

345,550

693,440 (+100%)

Job Applies

51,739

34,662

69,344 (+100%)

Paid Search

$1.1M

SEO

-

-

Social

$300k

Community

$800k

Email

$60k

Paid Search

56,145

52,599

61,464

64,419

54,372

49,644

SEO

168,435

157,797

184,392

193,257

163,116

148,932

Social

14,972

14,026

16,390

17,178

14,499

13,238

Community

7,486

7,013

8,195

8,589

7,249

6,619

Email

16,834

15,779

18,439

19,325

16,311

14,893

Other (direct/referral/etc)

110,428

109,746

120,880

126,692

106933

97,634

Total Users

374,300

350,660

409,760

429,460

362,480

330,960

Total Accounts

9,357

8,766

10,244

10,736

9,062

8,274

Paid Search

44,325

54,963

48,462

45,507

40,779

43,143

SEO

132,975

164,889

145,486

136,521

122,337

129,429

Social

11,820

14,656

12,923

12,135

10,874

11,504

Community

5,910

7,328

6,461

6,067

5,437

5,752

Email

13,297

16,488

14,538

13,652

12,233

12,942

Other (Direct/Referral)

87,173

108,096

95,210

89,498

80,200

84,850

Total

295,500

366,420

323,080

303,380

271,860

287,620

Total Accounts

7,387

9,160

8,077

7,584

6,796

7,190

Illinois

10,368

142,746

7%

12,847 (+28%)

15,702

New York

12,295

143,596

9%

15,795 (+22%)

18,667

North Carolina

21,710

238,524

9%

26,207 (+22%)

31,008

Florida

41,980

430,736

10%

51,688 (+20%)

60,303

Texas

30,701

288,615

11%

37,519

43,292

California

25,193

233,317

11%

30,331

34,997

New Jersey

17,457

158,054

11%

20,547

23,708

Ohio

30,074

270,620

11%

35,180

40,593

Pennsylvania

18,895

153,488

12%

21965

25,035

Minnesota

14,812

104,614

14%

16904

18,997

Michigan

9,474

95,949

10%

11393

13,312

Georgia

5,326

83,720

6%

7000

8,675

Washington

4,597

70,744

6%

6012

7,427

Maryland

4,955

60,957

8%

6174

7,393

Mississippi

8,332

57,321

15%

9478

10,625

Virginia

5,252

55,918

9%

6370

7,489

South Carolina

2,721

50,933

5%

3740

4,758

Alabama

2,954

48,056

6%

3915

4,876

Oregon

2,328

43,195

5%

3192

4,056

Connecticut

2,149

38,772

6%

2924

3,700

Massachusetts

3,700

37,828

10%

4457

5,213

Louisiana

3,022

33,686

9%

3696

4,369

Kentucky

3,083

32,361

10%

3730

4,377

Tennessee

2,843

31,996

9%

3483

4,123

Indiana

2,687

31,410

9%

3315

3,943

Arizona

2,386

29,649

8%

2979

3,572

Wisconsin

1,744

29,196

6%

2328

2,912

Missouri

2,410

29,088

8%

2992

3,574

New Mexico

3,027

27,321

11%

3573

4,120

Arkansas

2,480

23,396

11%

2948

3,416

Kansas

2,360

22,147

11%

2803

3,246

Colorado

1,715

19,620

9%

2107

2,500

West Virginia

1,564

19,406

8%

1952

2,340

Iowa

1,926

18,708

10%

2300

2,674

Oklahoma

1,628

16,331

10%

1955

2,281

Nevada

1,929

13,951

14%

2208

2,487

Nebraska

1,024

11,927

9%

1263

1,501

New Hampshire

920

9,439

10%

1109

1,298

Delaware

1,504

9,434

16%

1693

1,881

Idaho

765

9,020

8%

945

1,126

Rhode Island

627

7,592

8%

779

931

Montana

557

6,449

9%

686

815

Utah

490

6,283

8%

616

741

North Dakota

518

6,148

8%

641

764

Maine

438

5,943

7%

557

676

Hawaii

1,465

5,850

25%

1582

1,699

South Dakota

397

4,705

8%

491

585

Alaska

367

4,256

9%

452

537

District of Columbia

326

3,114

10%

388

451

Wyoming

164

2,078

8%

206

247

Vermont

0

0

0