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2022

2023

2024

Traffic

1.06M

1.41M

2.26M

Conversion Rate

2.17%

1.97%

2.2%

AOV

$113.19

$83.12

$98

Revenue

$4.48M

$3.67M

$4.89M

Account Creation

64,262

76,298

49,897

4.89M = X * .022 *98

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