To build out a new landing page, you’ll need to duplicate an existing
Header images have to be sourced from creative and sent to engineering for custom sizing.
Submit all images to engineering for sizing
Keyword Redirects:
can set up keyword redirects for search queries in our internal search function to point users to a specific landing or product page.
this can be helpful in improving the search functionality and pointing users to the appropriate page.
All landing pages live under Store US
Copy a landing page that matches the style you want to have
When you get into the landing page designer, you will need to define the page path beside where you see “storeSiteUS”. Make sure to use a keyword-targeted URI that has your primary target keyword in it. i.e. “teepa-snow-courses”.
HeaderContent →
Header Title: Here you’ll define your H1 of the page, where you’ll target your primary keyword. This should be close, if not identical to the page path.
Sub-header Title: Here you will define a short summary of the courses and include secondary target keywords.
Banner Background Style: this will default to the standard-gradient.
MainContent → Landing Page image and text
Media URL: URL controls the image that displays behind the H1 and subheading
Media Image Alt Text: Fill out to describe the context of the image (i.e. “Woman holding stethoscope” )
Featured Products
Rule of thumb:
Course codes starting with “c” - individual course product
Course codes starting with “p” - package course product
To feature either a course package or product, you’ll want to copy the course URL key from the productDetail page. This is after the “productId=” section.
Course code example: c1240079
You’ll copy this into the “Featured Product #” section.
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