Questions for SEO team:
What to do with older blogs:
Q. Can old blogs with little or no traffic be affecting the traffic on the blog?
A.
Q. How should we decide whether to redirect or delete old blogs — or leave them alone? For instance, should we review the oldest blogs (from 2008) first and use certain parameters — such as a minimum number of pageviews within a given timeframe, how outdated the content is, whether it’s possible to update the content, if we have a similar, newer blog to which we can redirect?
A.
Q. Do you recommend a cut-off date for how old a blog can be before we take it down or redirect? For instance, should we delete or redirect anything before 2014?
A.
Other SEO questions:
Q. How does readability impact traffic?
A.
Q. Which keywords are we “owning” or doing well with? Is there an audit or data pull that we can review that provides this info?
A.
Q. In WordPress we have the option to add
keyphrase synonyms or related keyphrases.” Which, if either, is better for SEO/pageviews?
A.
Q. How can we collaborate more on suggested keywords and existing blogs with the same general topic?
A.
Q. Will you be reviewing and updating meta descriptions for blogs on a regular basis, as you did for the Nurses Week blogs? Or can we discuss how to approach meta description updates, if that would help our traffic, as well.
A.
Q. Do you think it would pay off better to do a bunch of quick fixes like tweaking titles, leads, and subheads to better match keywords or do fewer in-depth updates that overhaul some blogs that have declined?
A.
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